What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Pablo A.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp the best tool for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use this software to successfully and efficiently automate and optimize all our email marketing campaigns. It has the best tools to achieve creative, original and eye-catching campaigns, so that all our potential customers not only open the email and click on the links, but also get interested in our products.
What is your favorite aspect of this product?
I like that its mobile application is as complete as its web version, which helps us to continue with the work even outside the office. I like that in just a few steps and thanks to its customizable templates, I can create and send emails to the entire list of subscribers we manage, quickly and without errors. The analysis of campaigns and behaviors are very complete and the data it gives us are always a great help to improve the next campaigns.
What do you dislike most about this product?
The program needs time to adapt to it and understand each function and tool it has, in this way, you can get the most out of it for its price. As for the price, if it can be high for some companies, since the greater the number of customers, the higher the cost, but for our organization it is worth it, for its excellent results.
What recommendations would you give to someone considering this product?
We definitely recommend this software to all companies that want to increase their sales in their email marketing campaigns. It is a very effective program with tools that help to improve campaigns and meet the objectives that were set. It is excellent for all marketing departments, it will increase your sales and your clientele.
Pros
- Reliable
- Caring
- Respectful
- Altruistic
Scott W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp Is Everything You Need In A Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has been our primary channel of contact with consumers for several years. Sending personalized emails to specific customers is a breeze. For advertising purposes, it has shown to be superior to anything else tried thus far.
What is your favorite aspect of this product?
MailChimp simplifies email advertising. The program is quite simple to use. So much so that I was never shown the ropes. Your email list is a gateway to a wealth of information and trends that can be accessed through your website.
What do you dislike most about this product?
MailChimp usually works properly for me. In addition to meeting all of our regular requirements for email marketing, it also offers robust interfaces with the most crucial tools we use at work.
What recommendations would you give to someone considering this product?
Mailchimp is a powerful marketing automation and email service that can be scaled to meet the needs of organizations of any size. The pre-made layouts can be modified to better reflect the company's specific style.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shango M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
fantastic Tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its Campaign Management is amazing
What is your favorite aspect of this product?
Usability Effectiveness of email marketing
What do you dislike most about this product?
The customer service may lag at times
What recommendations would you give to someone considering this product?
Very powerful tool. It is a good investment which will enhance your email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Respectful
- Acts with Integrity
