What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 85%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Auto-Responders
Segmentation
SPAM Compliance
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
nicole a.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Feb 2023
Mailchimp! A best email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.
What is your favorite aspect of this product?
I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.
What do you dislike most about this product?
If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.
What recommendations would you give to someone considering this product?
We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.
Pros
- Saves Time
- Helps Innovate
- Reliable
- Trustworthy
Douglas S.
- Role: Vendor Management
- Industry: Finance
- Involvement: Initial Implementation
Submitted Feb 2023
Trustworthy emailing service.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's a lot more intuitive than other services, and despite the pricing, it delivers what it promises. Better than running around after an emailing service that will hurt your company's rep because of a mistake in submission.
What is your favorite aspect of this product?
Definitely the reliability it offers, the emails always seem to go through ok.
What do you dislike most about this product?
The lack of plans for smaller businesses.
What recommendations would you give to someone considering this product?
It will deliver a reliable, high quality email campaign for an above-average pricing.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
Raven W.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Easy to use and very cost effective
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think there are very low cost options and it is an easy interface for small businesses or small budgets
What is your favorite aspect of this product?
I think the templates are great.
What do you dislike most about this product?
I think it needs more advanced reporting options.
What recommendations would you give to someone considering this product?
I would say it works well if you are a small business or small budgets and is a great tool and option for email marketing. I used it and loved it and then my needs changed.
Pros
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
- Security Protects
Cons
- Less Efficient Service
