What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
Up
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 86%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Auto-Responders
SPAM Compliance
Segmentation
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Jacqueline M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2023
Best email marketing software for multiple users.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the best email marketing software for multiple users. The only defect about this software is that I really mean to say about this software is that I want to give a payment of the certain number of customers but this software cannot provide the more options to maintain the all accounts and give the payment all of our customers.
What is your favorite aspect of this product?
The best thing about this Mailchimp software is that when it can easily maintain the multiple accounts and platforms with customers and visitors to the company websites. Mailchimp platform can allow us mailing list and design from the website. Mailchimp has the great ability to monitor performance in our customer engagement and conversion and also it allows us to see the all customers of a very short time.
What do you dislike most about this product?
The one difficult problem that we faced sometime about this software is that Mailchimp provides a large number of tools used for email marketing business but this is very difficult to understand all of its functions. I have personally issued with that this tool is that I can't use its different capability related this tool.
What recommendations would you give to someone considering this product?
Mailchimp has the great functionality software that can easily facilitate our regular activities about all of our important applications. Mailchimp is used for marketers to grow their email marketing businesses abs also allows the best service for our regular customers. We can provide a lot of information for the other customers through using this software. I would like to recommend for everyone to use this software because it has an amazing piece of the software’s and easily available in markets within very lowest price.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jonathan W.
- Role: Sales Marketing
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Mar 2023
Features are a bit dated
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use and a trusted, and a long-established household brand name. Ideal for simple email campaigns but not moved with technology enough for my personal liking
What is your favorite aspect of this product?
Ease of data integration
What do you dislike most about this product?
Lack of campaign manager and campaign journey oversights
What recommendations would you give to someone considering this product?
It completely depends on your need. For simple email marketing campaigns it would probably be a good fit, but if higher end analytical projects, and if especially marketing automation is important to you then try other products
Pros
- Trustworthy
- Efficient Service
- Fair
- Altruistic
Manish Singh B.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2023
Email Marketing software for small use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp offers a wide range of automation workflows, making it easy for users to set up targeted campaigns based on subscriber behaviour and preferences. Its segmentation features allow me to create highly targeted campaigns based on subscriber interests, behaviour, and other criteria. Also, Mailchimp offers a variety of design options.
What is your favorite aspect of this product?
Mailchimp's automation workflows allow me to create targeted campaigns based on subscriber behaviour and preferences, which can save time and improve conversion rates. It offers a variety of design options, including customizable templates and drag-and-drop editors. Mailchimp integrates with a wide range of third-party apps and services, making it easy for me to connect with their audience across multiple channels.
What do you dislike most about this product?
Its user interface is confusing compared to Aweber. Limited reporting option
What recommendations would you give to someone considering this product?
Test your campaign, check the price, and explore Mailchimp before using it.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
