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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

619 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 85%
Conflict Resolution:: 89%
Strategy & Innovation:: 85%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

7% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 84

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

Segmentation

SPAM Compliance

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Mailchimp Reviews

Md Jahan M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

"With Mailchimp, email marketing is simple!"

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

'Mailchimp is a versatile email marketing tool that can be used by businesses of all sizes to connect with their customers and drive sales. Its user-friendly interface and extensive feature set make it a popular choice for businesses looking to simplify their email marketing efforts. I loved to use it!'

What is your favorite aspect of this product?

-With Mailchimp, I can easily run an email marketing campaign which helps me save time. Also, It offers the lowest subscription plan which is a great thing for me. Awesome!

What do you dislike most about this product?

-I haven't encountered any challenging problems yet, therefore it's a great tool for me!

What recommendations would you give to someone considering this product?

-Highly recommend using it for email marketing which helps to set a campaign easily within less time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Albert R.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2023

An accessible and recommendable service

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

This system focuses much more on marketing through emails, unlike others like this, it is that in general the tool has much higher adaptability than others, being one of the main ones when deciding to work with this type. system for improvements in marketing efforts

What is your favorite aspect of this product?

What I like the most is that it allows you to manage customer subscriptions in every way, it allows you to manage the customer database in a complete way and know which emails have been viewed or which have not been opened, something that certainly helps to create more attractive campaigns that encourage customers to meet the demands and much more

What do you dislike most about this product?

The only thing I don't like is the limit of 2000 emails per month, but it's not a bad thing for small or medium sized companies

What recommendations would you give to someone considering this product?

It is a very accessible crook marketing tool that works well.

Pros

Helps Innovate
Reliable
Efficient Service
Inspires Innovation

Joshua M.

Role: Information Technology
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Mailchimp Is an Organized Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an organized software that facilitates email marketing and automation. The capabilities of Mailchimp are spectacular, making it a top email marketing tool.

What is your favorite aspect of this product?

I like how easy it is to use Mailchimp. Mailchimp works so well for us because it has an intuitive interface. Additionally, Mailchimp is affordable to use.

What do you dislike most about this product?

I like everything about Mailchimp. All the features of are organized. No flaws.

What recommendations would you give to someone considering this product?

Mailchimp is a highly impressive software to use. The capabilities of Mailchimp are excellent. I do recommend Mailchimp.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Mailchimp

What is Mailchimp?

Company Details

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Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Mailchimp?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Md Jahan M.

"With Mailchimp, email marketing is simple!"

Likeliness to Recommend

Pros

Albert R.

An accessible and recommendable service

Likeliness to Recommend

Pros

Joshua M.

Mailchimp Is an Organized Marketing Tool

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

Segmentation

SPAM Compliance

A/B Testing

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support