What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
David M.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
Effective and practical email marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In sales and marketing, MailChimp is among the most well-known programs available. It has a rather state-of-the-art interface and user experience. The required time to become proficient is tiny, and the necessary technological infrastructure is simple to put in place. Once again, I have much appreciation for the polished UI/UX.
What is your favorite aspect of this product?
I like how simple it is for a beginner to use Mailchimp and send out successful email marketing campaigns. Using simple drag-and-drop interfaces, Mailchimp makes it easy to create professionally-looking emails. Mailchimp's user-friendly interface also aids in the development of engaging emails, which are often appreciated by the recipient base. It syncs well with various marketing platforms and customer relationship management systems.
What do you dislike most about this product?
There is just one significant drawback to utilizing Mailchimp, and that is the platform's limited website integration choices. I find it difficult to set up lists, especially several lists and pop-up forms, and then figure out how to incorporate them into the website and ensure that the data you gather is sent where it needs to go.
What recommendations would you give to someone considering this product?
We've found that MailChimp isn't keeping up with the increasing sophistication of our CRM's segmentation, tagging, and syncing needs, so you may want to consider investing in more sophisticated CRM and marketing technologies. MailChimp is a solid choice if you're starting with email marketing. Still, if you're planning to expand to highly sophisticated multi-channel marketing, you may want to consider an alternative.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Vishal M.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Better support and best for email marketing.
What is your favorite aspect of this product?
Very Reliable and easy to manage all campaigns.
What do you dislike most about this product?
Nothing that I can share here.
What recommendations would you give to someone considering this product?
Must go with MailChimp if you are a online marketer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Caring
Iceal G.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Mailchimp Features from an Dev's Perspective
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the email marketing platform that powers more of your business side; you can send emails to your customers and prospects, build up your email list and increase engagement, and grow your business. That can be Automated using Zapier! I have used the following:1; templates: You can reuse them for your different email campaigns that can hold or pass variables. I like the capability to have audiences which means you have separate lists for each user who signed up on your website. To add up, I love the fact that you can send a test emails this helps me when automating flow for my clients as their list should not get spammed.
What is your favorite aspect of this product?
What I love about Mailchimp is that they always add new features for business; as we all know, email marketing is more than just sending out a few emails. The game changer that I love about this product is that you can automate inside of it, which takes away automating outside the app. While using Zapier, we can connect many more apps, and having a built-in automation system inside Mailchimp makes it more appealing for me as a developer.
What do you dislike most about this product?
I don't like having limitations. With this, I dislike having restrictions on the audience. I have a free account on Mailchimp, and my clients have paid ones. It was hard for me to test some work as I was restricted to creating only 2 audiences on a free account. Also, I don't like the variables for email templates; sometimes, it works, and sometimes they do not. I have several instances where I need to contact support about this issue. But overall, Mailchimp is a great tool!
What recommendations would you give to someone considering this product?
You've got a lot of options when it comes to email marketing. In fact, you might be feeling overwhelmed by all of the choices out there. if you're looking for an email marketing application that can stand up for your business in this crazy world, look no further than Mailchimp. It has all the features that a basic company or business might need! The templates help you create emails that are optimized to be opened and read by your audience. The analytics tools help you track responses so that you know what works and what doesn't work in terms of engagement. The campaign management tools allow you to set up automated campaigns as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing