What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 85%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Cindy M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Top Email Campaign Manager for Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.
What is your favorite aspect of this product?
If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.
What do you dislike most about this product?
When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.
What recommendations would you give to someone considering this product?
Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
António P.
- Role: C-Level
- Industry: Consulting
- Involvement: Initial Implementation
Submitted Feb 2023
Quality and easy to use, but can become expensive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The wide range of quality features and user-friendly interface. It also has a strong brand presence in the market, which can be a factor for some users.
What is your favorite aspect of this product?
Its user-friendly interface. I find it very easy to use, which makes it simple for me to manage my clients' email marketing campaigns. It's also pleasurable to use in terms of UX.
What do you dislike most about this product?
The only thing I dislike about Mailchimp is its cost. While it does offer quality features, it can be quite expensive for some users, especially small businesses or individuals.
What recommendations would you give to someone considering this product?
Make sure to evaluate your email marketing needs and compare them to the features offered. Mailchimp can be expensive, so make sure to consider if the cost fits within your budget in the near future. It has a user-friendly interface, which makes it easy to use, but consider if it fits your level of technical knowledge.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Includes Product Enhancements
Tiffany W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2023
Easy to use software!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Simple to use to differentiating marketplaces.
What is your favorite aspect of this product?
Cost friendly and easy to use.
What do you dislike most about this product?
Limited amount of lists.
What recommendations would you give to someone considering this product?
The product is intuitive. Familiarize yourself with the software and it'll get easier to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
