
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 86%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
SPAM Compliance
Segmentation
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Lokesh D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
MailChimp for Effective Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I explored a few alternative email marketing tools before settling on Mailchimp. It's true that some of these competitors were simpler to use, but they couldn't compare to MailChimp's robust features and customization options. The alternatives were either more costly or offered less opportunities for personalization.
What is your favorite aspect of this product?
As a business owner, I really value Mailchimp's simple yet effective email marketing tools. My email marketing efforts have been bolstered by the editor's drag-and-drop simplicity and the variety of premade templates and design options I have access to.
What do you dislike most about this product?
Although MailChimp is quite simple to use, its more complex options can be frustrating to master. In addition, I've found that some of the provided templates place unnecessary limitations on my ability to generate one-of-a-kind emails.
What recommendations would you give to someone considering this product?
If you're looking for an effective and inexpensive email marketing solution, MailChimp is where it's at. The platform is flexible and user-friendly enough to be used by companies of any size to enhance their email marketing campaigns. Those that need more sophisticated functionality may wish to explore elsewhere.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Matthew F.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Mar 2023
straight forward, and easy to get started
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They don't throw as much marketing platform integration at you as other tools. I like that they are focused on a specific area, and being good in that space.
What is your favorite aspect of this product?
ease of use for simple task. Sure, you can do some cool stuff, and build integrations, but I like how easy it is to get simple things out the door.
What do you dislike most about this product?
some of the campaign setup changes left us a little confused, but we've been able to get past that.
What recommendations would you give to someone considering this product?
know if you are looking for an email system, or a full marketing tool/platform. if you want a stable, easy to use mail system with integrations, or on it's own, it's a great tool.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service

nicole a.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Feb 2023
Mailchimp! A best email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.
What is your favorite aspect of this product?
I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.
What do you dislike most about this product?
If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.
What recommendations would you give to someone considering this product?
We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.
Pros
- Saves Time
- Helps Innovate
- Reliable
- Trustworthy