What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 85%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Auto-Responders
Segmentation
SPAM Compliance
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Albert R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
An accessible and recommendable service
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
This system focuses much more on marketing through emails, unlike others like this, it is that in general the tool has much higher adaptability than others, being one of the main ones when deciding to work with this type. system for improvements in marketing efforts
What is your favorite aspect of this product?
What I like the most is that it allows you to manage customer subscriptions in every way, it allows you to manage the customer database in a complete way and know which emails have been viewed or which have not been opened, something that certainly helps to create more attractive campaigns that encourage customers to meet the demands and much more
What do you dislike most about this product?
The only thing I don't like is the limit of 2000 emails per month, but it's not a bad thing for small or medium sized companies
What recommendations would you give to someone considering this product?
It is a very accessible crook marketing tool that works well.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Inspires Innovation
Joshua M.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2023
Mailchimp Is an Organized Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an organized software that facilitates email marketing and automation. The capabilities of Mailchimp are spectacular, making it a top email marketing tool.
What is your favorite aspect of this product?
I like how easy it is to use Mailchimp. Mailchimp works so well for us because it has an intuitive interface. Additionally, Mailchimp is affordable to use.
What do you dislike most about this product?
I like everything about Mailchimp. All the features of are organized. No flaws.
What recommendations would you give to someone considering this product?
Mailchimp is a highly impressive software to use. The capabilities of Mailchimp are excellent. I do recommend Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Pablo R.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Feb 2023
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use: Mailchimp is known for being user-friendly and easy to use. Its interface is intuitive and simple to navigate, making it accessible to users with varying levels of technical expertise. Integrations: Mailchimp offers a wide range of integrations with other popular marketing tools, including social media platforms, e-commerce platforms, and more. This allows users to easily connect their email campaigns with their other marketing efforts.
What is your favorite aspect of this product?
Mailchimp offers a variety of features to help businesses of all sizes manage their email marketing campaigns.
What do you dislike most about this product?
Pricing: While Mailchimp offers a free plan, some users have found the pricing to be higher compared to similar products. However, the pricing is also based on the features and capabilities that Mailchimp offers. Limited A/B testing: While Mailchimp does offer A/B testing, some users have found the options to be somewhat limited. They would like to see more advanced A/B testing options and more control over the test parameters.
What recommendations would you give to someone considering this product?
If you're considering using Mailchimp, here are a few recommendations to keep in mind: Start with a plan that meets your needs: Mailchimp offers a variety of pricing plans, from a free plan to more advanced paid plans. Take the time to review the different plans and features available and choose one that meets your specific needs and budget. Take advantage of the educational resources: Mailchimp provides a wealth of educational resources and support to its users. Take advantage of these resources to learn how to get the most out of the platform and stay up-to-date on best practices for email marketing.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Less Generous
