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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
85%
Conflict Resolution:
89%
Strategy & Innovation:
86%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

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3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

SPAM Compliance

83

Segmentation

83

Auto-Responders

83

A/B Testing

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Lokesh D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

MailChimp for Effective Email Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I explored a few alternative email marketing tools before settling on Mailchimp. It's true that some of these competitors were simpler to use, but they couldn't compare to MailChimp's robust features and customization options. The alternatives were either more costly or offered less opportunities for personalization.

What is your favorite aspect of this product?

As a business owner, I really value Mailchimp's simple yet effective email marketing tools. My email marketing efforts have been bolstered by the editor's drag-and-drop simplicity and the variety of premade templates and design options I have access to.

What do you dislike most about this product?

Although MailChimp is quite simple to use, its more complex options can be frustrating to master. In addition, I've found that some of the provided templates place unnecessary limitations on my ability to generate one-of-a-kind emails.

What recommendations would you give to someone considering this product?

If you're looking for an effective and inexpensive email marketing solution, MailChimp is where it's at. The platform is flexible and user-friendly enough to be used by companies of any size to enhance their email marketing campaigns. Those that need more sophisticated functionality may wish to explore elsewhere.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Matthew F.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

straight forward, and easy to get started

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

They don't throw as much marketing platform integration at you as other tools. I like that they are focused on a specific area, and being good in that space.

What is your favorite aspect of this product?

ease of use for simple task. Sure, you can do some cool stuff, and build integrations, but I like how easy it is to get simple things out the door.

What do you dislike most about this product?

some of the campaign setup changes left us a little confused, but we've been able to get past that.

What recommendations would you give to someone considering this product?

know if you are looking for an email system, or a full marketing tool/platform. if you want a stable, easy to use mail system with integrations, or on it's own, it's a great tool.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

nicole a.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Mailchimp! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The user interface is the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Mailchimp preview. I have reached out to Mail chimp client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Saves Time
  • Helps Innovate
  • Reliable
  • Trustworthy

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