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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
85%
Conflict Resolution:
89%
Strategy & Innovation:
85%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

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3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

Auto-Responders

83

Segmentation

83

SPAM Compliance

83

A/B Testing

83

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

82

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Pablo R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Easy to use, but a bit pricey.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Ease of use: Mailchimp is known for being user-friendly and easy to use. Its interface is intuitive and simple to navigate, making it accessible to users with varying levels of technical expertise. Integrations: Mailchimp offers a wide range of integrations with other popular marketing tools, including social media platforms, e-commerce platforms, and more. This allows users to easily connect their email campaigns with their other marketing efforts.

What is your favorite aspect of this product?

Mailchimp offers a variety of features to help businesses of all sizes manage their email marketing campaigns.

What do you dislike most about this product?

Pricing: While Mailchimp offers a free plan, some users have found the pricing to be higher compared to similar products. However, the pricing is also based on the features and capabilities that Mailchimp offers. Limited A/B testing: While Mailchimp does offer A/B testing, some users have found the options to be somewhat limited. They would like to see more advanced A/B testing options and more control over the test parameters.

What recommendations would you give to someone considering this product?

If you're considering using Mailchimp, here are a few recommendations to keep in mind: Start with a plan that meets your needs: Mailchimp offers a variety of pricing plans, from a free plan to more advanced paid plans. Take the time to review the different plans and features available and choose one that meets your specific needs and budget. Take advantage of the educational resources: Mailchimp provides a wealth of educational resources and support to its users. Take advantage of these resources to learn how to get the most out of the platform and stay up-to-date on best practices for email marketing.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Vendor Friendly Policies
  • Vendor's Interest First
  • Less Generous

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The Top Email Campaign Manager for Marketers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has a decent user interface, but it could be lot simpler to use. I lowered the score since there are certain complications that a first-time user could encounter. But aside from that, the whole site is fantastic for mass email distribution. One of MailChimp's key benefits for me is the time it saves by allowing me to send many different kinds of campaigns at once.

What is your favorite aspect of this product?

If you require an email marketing tool, I highly recommend MailChimp. You may make campaigns quickly and with little effort. I am able to quickly and effectively personalize email campaigns, and the program also provides real-time analytics on their success. I like that there is such a variety of tools at my disposal, including split testing and automation. The software has met all of my expectations, and I have no hesitation in recommending it to anyone in search of an effective email marketing platform.

What do you dislike most about this product?

When it comes to consumer communication, I have found MailChimp to be an excellent email marketing platform. One thing that bothered me, though, was how difficult it sometimes was to put up an automatic email campaign. A few of the functions I was looking for were hidden in the UI, which I found annoying. While the software's functionality is impressive, I found myself wanting for simpler menus.

What recommendations would you give to someone considering this product?

Due of Mailchimp's user-friendliness, I will be recommending it to others as an email marketing tool. In my opinion, Mailchimp's ability to divide lists into subsets is one of the platform's most valuable features. This is largely due to the fact that we are now able to more accurately determine the most relevant marketing content to deliver to specific targets, thanks to MailChimp's segmentation features. Obviously, Mailchimp's seamless integration is another strength. We have been able to work around some of LiveChat's restrictions when it comes to campaign metrics by combining MailChimp with solutions like Livechat, Firebase, etc.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

António P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2023

Quality and easy to use, but can become expensive

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The wide range of quality features and user-friendly interface. It also has a strong brand presence in the market, which can be a factor for some users.

What is your favorite aspect of this product?

Its user-friendly interface. I find it very easy to use, which makes it simple for me to manage my clients' email marketing campaigns. It's also pleasurable to use in terms of UX.

What do you dislike most about this product?

The only thing I dislike about Mailchimp is its cost. While it does offer quality features, it can be quite expensive for some users, especially small businesses or individuals.

What recommendations would you give to someone considering this product?

Make sure to evaluate your email marketing needs and compare them to the features offered. Mailchimp can be expensive, so make sure to consider if the cost fits within your budget in the near future. It has a user-friendly interface, which makes it easy to use, but consider if it fits your level of technical knowledge.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Includes Product Enhancements

Most Popular Mailchimp Comparisons

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