Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Francisca J.

  • Role: Information Technology
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

A unified email marketing system

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

My team can divide our target audience into subsets defined by various criteria, thanks to Mailchimp's segmentation capabilities. Because of this, we can create targeted promotional material for each group. We deliver the most relevant and engaging marketing emails to each client subset. It ultimately results in more involvement.

What is your favorite aspect of this product?

I like that it's perfect for novices eager to learn and put in the effort required to manage email campaigns and lists and create and deliver beautiful newsletters. Elegant layouts that don't need any prior knowledge of HTML, with the option to make HTML-only changes if necessary. Not only that, but MailChimp also integrates with a wide variety of other popular business and marketing platforms.

What do you dislike most about this product?

Although MailChimp's landing page builder is new, it still has significant limitations. My only real complaint with MailChimp is the steep learning curve a new user must overcome to use the service effectively. Also, I wouldn't say I like that they're expanding outside their core competency of email marketing and into other areas of software.

What recommendations would you give to someone considering this product?

We were able to develop aesthetically engaging emails for narrowly focused campaigns with the support of MailChimp. Among Mailchimp's many advantages is the platform's ability to provide split testing of email components before they are sent to the intended audience. You should try Mailchimp if you need a tool to handle user communications like newsletters. This meets all of your requirements at once.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Sanjiv S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Slow, but worth it!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is absolutely amazing for sending email newsletters on a professional basis. It is great for beginners too and is absolutely easy to integrate.

What is your favorite aspect of this product?

The customization options, the security, and the fact that it has an amazing spam filter. None of my emails ever went to the spam box.

What do you dislike most about this product?

The speed. It is a huge problem. It seems as if it is struggling at times and I have to restart or reload the page in order to continue. Needs to be fixed.

What recommendations would you give to someone considering this product?

Honestly, don't think too much. Just go for it! Great product. Maybe with a few enhancements it will be faster (fingers crossed)

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Brigitta Von G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Email marketing software that helps a lot.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp has proved to be small business-friendly. For businesses that have a tiny low mailing list and want straightforward email marketing tools, it does give enough online tools that you can use to make many email campaigns to a good-sized audience. You’ll be able to add a tag and section to your lists and quickly find a subscriber profile. The campaign options support adding images, text, headings, links, and more. They even have some starter templates on the market that are fine for little businesses to make something professional.

What is your favorite aspect of this product?

The simplest part of Mailchimp is that it provides a free set-up choice so that anyone can test the platform and experience its options. You’ll be able to test all of MailChimp’s core features within the free plan therefore you will get well versed with the functionality it provides. Mailchimp makes the provision for my team to segment our audience list, into multiple teams and segments based on specific pre-determined traits. Thus, enabling us to tailor specific marketing content for every segment.

What do you dislike most about this product?

My sole dislike is that they’re trying to become an “all-in” software versus simply sticking with email marketing which is what they are doing best. I perceive why they’d make this move, but it might be nice to possess them to stay the expert in email marketing versus attempting to spread out too far and simply be okay in everything.

What recommendations would you give to someone considering this product?

Mailchimp creates email marketing easy. The software system is extremely intuitive. So much so that I was ne’er trained properly on how to use it. You’ll be able to connect to your website and get insights on lots of information and trends along with your email database.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Most Popular Mailchimp Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019