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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

86

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Takumi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

It is this logical method that makes the software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

During that call, he brought in other resources to help us understand where our problems are and the areas of the software to keep an eye on. We have a lot of work ahead of us to get our account back on track, but finally we have someone to guide us on how to fix and prevent problems. Now we have a product that meets our needs. It is simple to use, but complex, so we can grow a lot within it. It was quick to implement, allowing us to benefit from the elevated toolbox right away. It is this logical method that makes the software so powerful, and the fact that the support staff are committed and able to help supports it excellently.

What is your favorite aspect of this product?

it is the only software on the market that has truly combined all the technological needs of e-commerce in one platform. That includes ERP, CRM, automation, connectors for platforms and others like Shipstation, inventory management like Demand Planner.

What do you dislike most about this product?

Also, it seems like they are stuck in old workflows that should be optimized. I think this is a common problem in enterprise ERP and something that will get better over time. There is a little learning curve in understanding everything the software can do.

What recommendations would you give to someone considering this product?

For me, the logical operation of the product and its possibilities of which are included When we converted 12 months ago, I was incredibly skeptical and worried about the steep learning curve of getting myself and my staff up to date with the functions and features of the program. Knowing the "day-to-day" functions of a program is one thing, but with software like this, you really want to know it in depth to make sure you get the most out of its functionality and capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Samuel [SAM] J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Best tool of Small and Medium scale firms

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Mailerlite is one of the best new-gen Email Marketing Tool for Bloggers, Freelancers, and Small and Medium Scale Enterprises. Mailerlite allows you to design smarter, new-gen newsletters and transactional emails. Mailerlite's pre-designed templates are world-class and free to use. You can easily attract new people and convert them into loyal fans using Mailerlite. Mailerlite has exciting pricing plans. Mailerlite's free plan allows you to add up to 1000 subscribers and send 12000 emails per month.

What is your favorite aspect of this product?

We get instant reports, click maps reports, and other analytics of our campaigns.

What do you dislike most about this product?

This tool's initial subscriber's approval and website integration process is strict and might take some time to activate the account.

What recommendations would you give to someone considering this product?

Mailerlite is a professional email marketing platform. It has a rich dashboard with useful features. We recommend this tool to all digital marketers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Luis Enrique S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

My great experience using MailerLite

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Definitely one of the great features of MailerLite is its ease of implementation and use, as well as its constant innovation and extensive features.

What is your favorite aspect of this product?

Your automated marketing tool. It seems very intuitive, simple and clear to implement in my marketing campaigns

What do you dislike most about this product?

I think the access menus could be better organized. On a few occasions I tend to get confused with some menu options.

What recommendations would you give to someone considering this product?

I can only say that after knowing MailerLite, and having tried various email marketing platforms, I only work with MailerLite because with this platform I have all the tools that I require for my marketing campaigns.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

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