What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
Up
1
Since last award
93 Plan to Renew
Up
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 96%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
A/B Testing
Dynamic Content
Email Templates
Contact Database
Campaign Management
Content Authoring
Mobile Optimized
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Quality of Features
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Carolyn F W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
MailerLite helps us with sending email campaigns
Likeliness to Recommend
What differentiates MailerLite from other similar products?
How easy to use and how simple the interface is to operate an online store. Fast, informative, patient and always able to solve my problem, their customer service is second to none. With your help, I can connect with my audience and create easy-to-use landing pages to collect email addresses.
What is your favorite aspect of this product?
I really enjoy how intuitive it is and how many beautiful options there are to customize it. An immediate response (even on a Sunday!) to my question came from support when I emailed them. I am very happy to have discovered this program. I used to spend four times as much on MailChimp, a service I found difficult and time-consuming, and the cost to the user was a quarter of that.
What do you dislike most about this product?
To integrate with WooCommerce, you have to jump through a lot of hoops, and if you're not familiar with those systems, all the cryptic keys and checkboxes can be disconcerting. That's my least favorite part. Honestly, I think it's more related to WooCommerce than Mailerlite.
What recommendations would you give to someone considering this product?
There are several reasons why MailerLite is among the best-known email service providers in the industry. I have a long-term relationship with them and what stands out is their availability and willingness to help me if I have any problems. They are able to find a solution even when I am the one who caused the problem.
Pros
- Reliable
- Efficient Service
- Inspires Innovation
- Saves Time
Sujith B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2023
Clean email sending platform- recommended
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Focus on simplicity and ease of use Strong deliverability rates Cost differentiated mailerlite to other products
What is your favorite aspect of this product?
Deliverability rates Customer support
What do you dislike most about this product?
There is nothing in particular
What recommendations would you give to someone considering this product?
As i said they can focus on advanced segmentation options in email marketing
Pros
- Unique Features
- Saves Time
- Respectful
- Over Delivered
Cons
- Security Frustrates
Jocelyn Fernand D.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2023
a simple, effective tool for email marketing
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Mailler stands out from other marketing solutions thanks to its simplicity and exceptional e-mail deliverability.
What is your favorite aspect of this product?
I like the deliverability of this email marketing tool.
What do you dislike most about this product?
I don't like the limited number of templates and the lack of advanced features, as this limits the creativity of digital marketing professionals.
What recommendations would you give to someone considering this product?
If you're looking for a simple-to-use, easy-to-learn email marketing management tool, you can choose Mailerlite, as this email marketing software is accessible even to beginners. On the other hand, it features limited templates, which can be a hindrance to productivity and creativity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
