What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
Up
1
Since last award
93 Plan to Renew
Up
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 96%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
A/B Testing
Dynamic Content
Email Templates
Contact Database
Campaign Management
Content Authoring
Mobile Optimized
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Quality of Features
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2023
Complete and fairly direct to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Good templates, good automations and good support that is quick to help
What is your favorite aspect of this product?
Easy to set up my emails and a much more intuitive process for customer journeys
What do you dislike most about this product?
I feel there are limitations with the Shopify integration.
What recommendations would you give to someone considering this product?
It’s price is incredibly competitive with a modern intuitive interface
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Stevvi M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Unlocking the Potential of MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It has strong automation tools that help us have sophisticated classifications based on the activities of our subscribers and nurture leads with time. It also involves in-built landing page builders and sign-up forms for customization, with the support of which we can grow our email list without involving external sources.
What is your favorite aspect of this product?
I find its analytical and reporting tools as one of the strong points among other conventional software. It offers its users detailed reviews about the performance of the campaigns like click rates, open rates, and engagement metrics. In this way, we can refine the workflow of our organization without involving any premium analytical platforms. Moreover, it is giving reliable services and providing responsive customer support.
What do you dislike most about this product?
There should be more flexibility and adaptability in the designing templates of MilerLite. We feel restricted when we intend to create more advanced email templates with extensive coding. These inconsequential setbacks, though not a big matter, need improvement.
What recommendations would you give to someone considering this product?
One of its chief strengths lies in its automation. For welcoming emails, customer follow-ups, and nurturing the leads, one should start with constructing email sequences. Automating these steps will increase the traffic and give you more personalized experiences.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Inspires Innovation
Ruth T.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Jan 2025
Very effective platform
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It's very effective than other platforms
What is your favorite aspect of this product?
Terms and service section
What do you dislike most about this product?
Nothing precisely
What recommendations would you give to someone considering this product?
Very effective
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
