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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

86

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Carolyn F W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

MailerLite helps us with sending email campaigns

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

How easy to use and how simple the interface is to operate an online store. Fast, informative, patient and always able to solve my problem, their customer service is second to none. With your help, I can connect with my audience and create easy-to-use landing pages to collect email addresses.

What is your favorite aspect of this product?

I really enjoy how intuitive it is and how many beautiful options there are to customize it. An immediate response (even on a Sunday!) to my question came from support when I emailed them. I am very happy to have discovered this program. I used to spend four times as much on MailChimp, a service I found difficult and time-consuming, and the cost to the user was a quarter of that.

What do you dislike most about this product?

To integrate with WooCommerce, you have to jump through a lot of hoops, and if you're not familiar with those systems, all the cryptic keys and checkboxes can be disconcerting. That's my least favorite part. Honestly, I think it's more related to WooCommerce than Mailerlite.

What recommendations would you give to someone considering this product?

There are several reasons why MailerLite is among the best-known email service providers in the industry. I have a long-term relationship with them and what stands out is their availability and willingness to help me if I have any problems. They are able to find a solution even when I am the one who caused the problem.

Pros

  • Reliable
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Cástor V.

  • Role: Operations
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Boost your marketing analytics with MailerLite

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite simplifies creating, sending, and tracking professional email campaigns tailored to different segments and customer lifecycle stages. The platform provides attractive templates and an easy-to-use drag-and-drop builder for visual design. It also offers granular tracking to provide insights into open rates, click-through rates, links clicked, and conversion rates. Further segmentation by location, device, activity metrics, and other attributes facilitates targeted insights.

What is your favorite aspect of this product?

Powerful workflow automation seamlessly executes sophisticated behaviors like welcome sequences, anniversaries, abandoned carts, and subscriber lifecycles. Robust conditional logic enables personalization through dynamic content blocks in emails. MailerLite specializes in email marketing and integrates with CRM, ecommerce, marketing automation, and other stacks.

What do you dislike most about this product?

Its focused capabilities are precisely what analytics managers need to derive campaign insights. The platform checks all the boxes for executing and optimizing data-driven email strategies.

What recommendations would you give to someone considering this product?

MailerLite is an ideal choice for business analytics managers seeking an easy-to-use yet advanced email marketing platform to unlock campaign insights. Robust analytics and testing empower data-backed optimization for continually improving performance. Boost your marketing analytics with MailerLite today.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Emails and email marketing campaigns made easy

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

Ease of use is the main reason I use mailerlite. Pay only for the features you actually use; There's no need to shell out more money for features you'll never activate just to have more features. You make full use of the instrument. It is easy to set up and provides all the tools you need to launch your business and run it efficiently with the help of tags and automations.

What is your favorite aspect of this product?

I've used MailerLite for almost five years and it's an excellent tool. Every interaction with their help has been excellent and they dominate the industry in terms of support. It is quite easy to use thanks to the drag and drop editor. You can find most things covered in their good documentation. Plus, their support is top-notch.

What do you dislike most about this product?

Upgrading from classic MailerLite to the new version of MailerLite was an incredibly painful experience for me. Most of the items were moved, but they weren't set up correctly, so they weren't worth moving. I would have started from the beginning if I had known!

What recommendations would you give to someone considering this product?

Customer support is always willing to go the extra mile to help me, even if my MailerLite account is completely free. Whether you are using a paid or free account, the system is incredibly easy to use, feature-rich, and easy to integrate. The customer service representatives are friendly, approachable, and genuinely helpful on the rare occasion that problems arise.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Saves Time

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