What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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1
Since last award
93 Plan to Renew
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1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 96%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
A/B Testing
Dynamic Content
Email Templates
Contact Database
Campaign Management
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Quality of Features
Business Value Created
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Simplified Email Marketing for Growing Business
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The key difference is MailerLite's focus on simplicity and affordability, making it ideal for small to medium-sized businesses, while competitors often offer more advanced features and customization but at a higher cost.
What is your favorite aspect of this product?
MailerLite offers user-friendly tools, cost-effective pricing, and robust automation features. It supports advanced segmentation, A/B testing, and seamless integrations, helping businesses improve email engagement and grow their audience effectively.
What do you dislike most about this product?
MailerLite's disadvantages include limited design customization compared to competitors, fewer advanced analytics options, and feature restrictions in the free plan. It may not be ideal for large-scale enterprises or complex marketing needs.
What recommendations would you give to someone considering this product?
MailerLite is a user-friendly, affordable email marketing platform ideal for small to medium businesses, offering essential tools like automation, segmentation, and integrations, though it may lack advanced features for larger enterprises.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manvi M.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted May 2024
Effortless Email Marketing with MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite offers a user friendly interface that is intuitive and easy to navigate, making it accessible to users with different levels of technical expertise. And the customer support is prompt at replying and helping solve issues.
What is your favorite aspect of this product?
MailerLite's A/B Testing Feature - It allows to compare variants of emails to see which is better optimized for campaigns and better results.
What do you dislike most about this product?
The template gallery is very small, it could be improved and have ability to import as well from various sources.
What recommendations would you give to someone considering this product?
MailerLite has an academy with free courses and webinars, check it out
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Antony M.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Apr 2024
Easy to use.
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite offers an intuitive drag-and-drop email editor that makes it easy for users to create visually appealing email campaigns without any coding knowledge.
What is your favorite aspect of this product?
Users can customize their emails with various fonts, colors, and styles using the rich text editor, allowing for creative and engaging content.
What do you dislike most about this product?
Its integration ecosystem is not as extensive as other email marketing tools, limiting flexibility for users who require integration with specific third-party applications.
What recommendations would you give to someone considering this product?
If your business relies heavily on specific third-party applications or platforms, ensure that MailerLite offers the necessary integrations to support your workflow.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
