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MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.0 /10
Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

Up 1
Since last award

93 Plan to Renew

Up 1
Since last award

88 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
96%
Negotiation and Contract:
95%
Conflict Resolution:
96%
Strategy & Innovation:
96%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

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3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Dynamic Content

87

Email Templates

87

Contact Database

85

Campaign Management

85

Content Authoring

84

Mobile Optimized

84

Text Messaging

84

Vendor Capability Ratings

Average 86

Ease of Implementation

88

Ease of IT Administration

87

Ease of Data Integration

86

Ease of Customization

86

Usability and Intuitiveness

86

Quality of Features

85

Business Value Created

85

Breadth of Features

85

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Vendor Support

84

MailerLite Reviews

Jeremy P.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Simplified Email Marketing for Growing Business

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The key difference is MailerLite's focus on simplicity and affordability, making it ideal for small to medium-sized businesses, while competitors often offer more advanced features and customization but at a higher cost.

What is your favorite aspect of this product?

MailerLite offers user-friendly tools, cost-effective pricing, and robust automation features. It supports advanced segmentation, A/B testing, and seamless integrations, helping businesses improve email engagement and grow their audience effectively.

What do you dislike most about this product?

MailerLite's disadvantages include limited design customization compared to competitors, fewer advanced analytics options, and feature restrictions in the free plan. It may not be ideal for large-scale enterprises or complex marketing needs.

What recommendations would you give to someone considering this product?

MailerLite is a user-friendly, affordable email marketing platform ideal for small to medium businesses, offering essential tools like automation, segmentation, and integrations, though it may lack advanced features for larger enterprises.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Manvi M.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Effortless Email Marketing with MailerLite

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite offers a user friendly interface that is intuitive and easy to navigate, making it accessible to users with different levels of technical expertise. And the customer support is prompt at replying and helping solve issues.

What is your favorite aspect of this product?

MailerLite's A/B Testing Feature - It allows to compare variants of emails to see which is better optimized for campaigns and better results.

What do you dislike most about this product?

The template gallery is very small, it could be improved and have ability to import as well from various sources.

What recommendations would you give to someone considering this product?

MailerLite has an academy with free courses and webinars, check it out

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Antony M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to use.

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite offers an intuitive drag-and-drop email editor that makes it easy for users to create visually appealing email campaigns without any coding knowledge.

What is your favorite aspect of this product?

Users can customize their emails with various fonts, colors, and styles using the rich text editor, allowing for creative and engaging content.

What do you dislike most about this product?

Its integration ecosystem is not as extensive as other email marketing tools, limiting flexibility for users who require integration with specific third-party applications.

What recommendations would you give to someone considering this product?

If your business relies heavily on specific third-party applications or platforms, ensure that MailerLite offers the necessary integrations to support your workflow.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Most Popular MailerLite Comparisons

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