What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Mwambi F.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2023
Useful Approach for Communications efficiency
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite allows the right messaging, which helps in controlling the marketing challenges
What is your favorite aspect of this product?
MailerLite has the basic way of emailing, which helps in making the communications streams efficient.
What do you dislike most about this product?
MailerLite has the direct way of marketing and this strengthens the basics of coordination
What recommendations would you give to someone considering this product?
MailerLite is a satisfactory approach in making right business decisions.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Daniel C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
MailerLite, essential email marketing software
Likeliness to Recommend
What differentiates MailerLite from other similar products?
For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.
What is your favorite aspect of this product?
When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.
What do you dislike most about this product?
Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.
What recommendations would you give to someone considering this product?
With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.
Pros
- Enables Productivity
- Efficient Service
- Saves Time
- Client's Interest First
Hafiz B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2023
All in one powerful but easy-to-learn tool
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The bulk scheduling feature lets us send emails at a specific date/time, ensuring that these emails reach prospects when they’re most likely to respond. It also supports split test multiple variations of our email and see which one has the most engagement.
What is your favorite aspect of this product?
We use analytics reports to gauge the effectiveness of our sales emails and campaigns. Most of the time we prefer creatin our email marketing campaign using the built-in email templates.
What do you dislike most about this product?
Show recipients follow-ups in the same thread as the first email to provide better context.
What recommendations would you give to someone considering this product?
Leverage automatic email personalization, analyze key email metrics, schedule emails to go out at optimal times, and do so much more right from this tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
