What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailerLite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on MailerLite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Greg W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2023
Impressive workflow templates automate many tasks
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The library of templates makes it easy to create professional, stunning emails without coding that we can easily customize to fit our brand, add products, include dynamic discount codes, and save for our next campaign.
What is your favorite aspect of this product?
Segmented targeting that can be used both for campaigns and automations across all the channels MailerLite caters for. It triggers transactional and automated emails super fast.
What do you dislike most about this product?
The tool should include a lightweight customer relationship management system with contact profiles that include email engagement data.
What recommendations would you give to someone considering this product?
The marketing automation provided by MailerLite will let you automate tasks, emails, workflows, lead generation, and lead nurturing. Automation workflows are easy to design with the drag and drop builder.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Maurice H.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2023
Easy to use and a great product!
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Not only is MailerLite easy to setup and use, it also is very complete with its features. Setting up your first campaign and designing a good email template, everything is a few clicks away and looks very professional.
What is your favorite aspect of this product?
The ease of use and the possibility to start quickly.
What do you dislike most about this product?
Nothing much. Mailerlite is pretty complete.
What recommendations would you give to someone considering this product?
Because the free version of MailerLite pretty much has all the features that you need in mailing software, you can check it out for a few months and see if it fits your business needs. Also, the pricing is very interesting, so after you hit your limits in MailerLite, switching to a paid version is no big step.
Pros
- Continually Improving Product
- Performance Enhancing
- Caring
- Respectful
Amit D.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
Nice tool to start email marketing for businesses
Likeliness to Recommend
What differentiates MailerLite from other similar products?
User experience
What is your favorite aspect of this product?
Workflows and template creations
What do you dislike most about this product?
Limited email marketing capabilities
What recommendations would you give to someone considering this product?
It's a nice tool to start email marketing journey
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
