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Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Category
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

88

Data Visualization

86

Device and Browser Analytics

86

Customer Value Analysis

85

API Framework

84

Audience Demographics

84

Customer Journey Modelling

83

Paid Search Integration

81

Conversion Analysis

80

Search Engine Optimization

77

Social Media Analytics

77

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

85

Quality of Features

84

Availability and Quality of Training

84

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Carol M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Fast and secure platform for analysis

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Mixpanel is very easy to use and easy to use, it has good support and they constantly add new functions to improve the product, it also allows me to see in real time what my clients are doing, the ability to see how users travel through Different streams of events is really useful to improve the correct set of solutions, it also allows me to visualize data and investigate user behavior, it uses statistical analysis to identify segments within its funnel that statistically convert more than the average.

What is your favorite aspect of this product?

I like the feature to add multiple statistics to a report and then multiple reports to a dashboard, I also love the ability to quickly adjust my breakdown analysis within the Insights tool, it has also been great to see how easily we've been able to implement it. throughout the company without training, the tool is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, I also love being able to create a quick dashboard and view them in my mobile application or on your site web, helps us to get to know the visitors of our website and this information is useful to us to improve our website.

What do you dislike most about this product?

I think it gets a bit tricky for a new user as the learning curve can be a bit steep, but once they have been explored it becomes very easy to use.

What recommendations would you give to someone considering this product?

You need to make sure you have the time and resources to learn how to use it well, I really like how much can be accomplished with the tool and the fact that customer service and community are available to help with clear solutions to any question that we may have, I recommend that you use this great tool.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Client Friendly Policies

Mary B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Excellent and versatile platform

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

This tool allows me to see in real time what my clients are doing, it is perfect for product analysis, very intuitive and easy to use even for people without analytical experience, it also allows me to visualize data and investigate user behavior, it is also very informative to be able to understand what customer interests are by looking at the detailed usage report, dashboards are a great way to keep an eye on key trends to make sure everything runs smoothly, it has multiple features that will allow you to track customer action clients and measure the effectiveness of the application using events based on web pages.

What is your favorite aspect of this product?

My favorite tool is the information page, where we can analyze user activity in our application, I also like the ability to segment users who made conversions through its funnel, I also enjoy the capabilities to create panels and share them with My team also allows you to create custom dashboards to monitor your accounts, I also love creating dashboards that combine several reports into one to see a bigger picture of the data, I also appreciate the ease with which you can make quick charts of information without having to write SQL queries.

What do you dislike most about this product?

The only thing that I would like to see improved is the delay that technical support usually has in solving a problem, sometimes it can be frustrating.

What recommendations would you give to someone considering this product?

It is useful for products that have simple user paths and functions that are oriented to repeated use, it offers tools that allow these processes to be really easy to execute, it also provides information very quickly, I recommend it with great confidence.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Respectful

Meyla M.

  • Role: Finance
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2021

The best online web analysis tool.

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Its excellent results, apart from a very effective and complete software

What is your favorite aspect of this product?

Mixpanel is an industry leading product and behavior analysis platform since many companies use it to optimize their products and increase participation of its users, as it makes extensive use of customer event data to analyze each of their products and behavior, and through this application you can track and collect this data from your specified sources and send it to Mixpanel in real time.Integration is pretty simple once it's fully enabled

What do you dislike most about this product?

It seems to me a very complete and effective application, with which we have not had any problems until now

What recommendations would you give to someone considering this product?

With Mixpanel, you can better understand the general behavior of your users and take the appropriate steps to increase engagement with them. If your goal is to improve customer retention and your business KPIs, then Mixpanel is a tool A must have in your marketing stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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