What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Transparent
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
Customer Value Analysis
API Framework
Audience Demographics
Customer Journey Modelling
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Also Featured in...
Mixpanel Reviews
Olivia S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2023
Easy to use but limiting for marketers
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
many customers events that can be implemented, a wide variety of reports available
What is your favorite aspect of this product?
Insights into user behaviour in app
What do you dislike most about this product?
Cannot see the source of traffic that brought new users
What recommendations would you give to someone considering this product?
not suitable for ppc
Pros
- Trustworthy
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Cons
- Less Reliable
- Less Productive
- Leverages Incumbent Status
Dikoriro M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Effective Web Analytics With With Mixpanel
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.
What is your favorite aspect of this product?
I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy
What do you dislike most about this product?
No issues with Mixpanel. It is multipurpose and a must have
What recommendations would you give to someone considering this product?
I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Inspires Innovation
Alejandra P.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Initial Implementation
Submitted Oct 2022
Mixpanel: Dedicated to their areas of expertise
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.
What is your favorite aspect of this product?
This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.
What do you dislike most about this product?
We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.
What recommendations would you give to someone considering this product?
Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
