What is Moz Pro?
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 85%
- Negotiation and Contract:
- 79%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 72%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Moz Pro?
Pros
- Respectful
- Acts with Integrity
- Efficient Service
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Alerts
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Content Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Quality of Features
Breadth of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Moz Pro Reviews
Medha D.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2021
A fantastic all-rounder SEO Intelligence toolkit.
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
SEO Tracking, suggestions and overall link analysis
What is your favorite aspect of this product?
Reporting & tracking
What do you dislike most about this product?
UI interface isn't entirely intuitive for a newbie
What recommendations would you give to someone considering this product?
Moz has some great training resources for using their platform, makes sure to leverage them before setting up your first client campaign
Pros
- Inspires Innovation
- Respectful
- Helps Innovate
- Continually Improving Product
Beaton M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted May 2021
one of the most robust SEO tools
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Moz Pro is easy to set up and gives the analytics and reports in easy to digest format so one does not need an expert technical skills to understand or need to undergo a steep learning curve to begin efficiently utilising the suite of tools Moz Pro can provide
What is your favorite aspect of this product?
One get almost realtime feed back on tracking analytics so one can pick changes in tactics and see what is working and what is not working instead of having to wait months for organic feedback
What do you dislike most about this product?
The MozBar sometimes logs you off and you have to sign into your account again t be able to see on the fly ranking for pages you visit on the internet
What recommendations would you give to someone considering this product?
The are some free features and it gives you trial runs on certain features so you can see for yourself if you would want to upgrade to access the Pro Features
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Saves Time
Cons
- Charges for Enhancements
Ben S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Generally great, some caveats.
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Moz has been in the SEO space for a long time and have earned their reputation in the space, both with their product and commitment to industry education.
What is your favorite aspect of this product?
It's a well-rounded suite of SEO products. The new features they've added since the last time I've used it are compelling, though switching costs (in terms of time vs. potential benefit) have kept us with our current solution.
What do you dislike most about this product?
This was years ago, but it used to frequently fail to update our data. This went on for months before their support team finally told us they didn't have a solution.
What recommendations would you give to someone considering this product?
Try it first and compare it to at least a couple competitors before going all in. If you do decide to switch, it's fairly easy to export and import data between these types of tools.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Saves Time
Cons
- Leverages Incumbent Status
- Vendor Friendly Policies
- Vendor's Interest First
