

What is Optimizely Data Platform?
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 64%
- Conflict Resolution:
- 79%
- Strategy & Innovation:
- 73%
- Service Experience:
- 72%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+75 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Data Platform?
Pros
- Reliable
- Trustworthy
- Helps Innovate
- Enables Productivity
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Behavioral Triggers
Data Enrichment
Real Time Capabilities
CRM Integration
Dashboards, Analytics and Reporting
Data Security
Omnichannel Integration
Data Aggregation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Breadth of Features
Optimizely Data Platform Reviews
Dinoho N.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
My Experience With Optimizely Data Platform
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
With Optimizely Data Platform, it becomes easy for the business to automate task while streaming executions
What is your favorite aspect of this product?
Using Optimizely Data Platform is easy and the software takes care of the heavy lifting It makes handling customer experience easy
What do you dislike most about this product?
Well, it requires experience to use
What recommendations would you give to someone considering this product?
I recommend Optimizely Data Platform as customer data platform as the automation features makes it better.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Cira G.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2022
Optimizely Data Platform Review
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
As a customer data platform, Optimizely Data Platform offers best features and is affordable too.
What is your favorite aspect of this product?
Using Optimizely Data Platform is easy and the software is affordable It comes with seamless features to use and understand There are great data features
What do you dislike most about this product?
I must admit that Optimizely Data Platform is flawless as it has not malfunctioned
What recommendations would you give to someone considering this product?
I recommend Optimizely Data Platform as it is simply the best.
Pros
- Reliable
- Unique Features
- Effective Service
- Inspires Innovation
Ekira J.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Amazing Product!
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
Allows for real time analysis and insights
What is your favorite aspect of this product?
Impressive visualizations and dashboards Integrates well with CRM
What do you dislike most about this product?
Can be challenging for new users especially on analyzing data
What recommendations would you give to someone considering this product?
It is important to understand customer behaviors. Optimizely Data Platform will offer you a data driven marketing strategy that will enable you land clients and retain them.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Caring