Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Optimizely Data Platform Logo
Optimizely Data Platform Logo
Optimizely, Inc.

Optimizely Data Platform

Composite Score
7.3 /10
CX Score
7.4 /10
Category
Optimizely Data Platform
7.3 /10

What is Optimizely Data Platform?

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Optimizely Data Platform won the following awards in the Customer Data Platform category

Filter By

Optimizely Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
83%
Negotiation and Contract:
64%
Conflict Resolution:
79%
Strategy & Innovation:
73%
Service Experience:
72%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Data Platform?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
0% Negative
19% Neutral
81% Positive

Pros

  • Reliable
  • Trustworthy
  • Helps Innovate
  • Enables Productivity

Cons

  • Under Delivered

Feature Ratings

Average 84

Behavioral Triggers

88

Data Enrichment

86

Real Time Capabilities

85

CRM Integration

85

Dashboards, Analytics and Reporting

84

Data Security

84

Omnichannel Integration

82

Data Aggregation

78

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Data Integration

80

Vendor Support

79

Breadth of Features

76

Optimizely Data Platform Reviews

Victoria S.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2022

Marketing designed for clients and professionals

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

It is an efficient platform for commercial processes on the web, this tool works in such a way that clients and staff can manage the purchase or sale processes, with efficient integration of applications from their market, allowing even partnering with others for better management and experience.

What is your favorite aspect of this product?

Your B2C commerce is part of an even automated system that guarantees that the user experience is pleasant, since this function allows with artificial intelligence to be able to adapt in less time to each process, gradually scaling in each situation

What do you dislike most about this product?

I have no complaints with the platform

What recommendations would you give to someone considering this product?

It is a tool that adapts well for professionals, it is easy to implement organizationally and many of its functions are understandable, it is a tool that is organizationally necessary

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Adiratna D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Excellent tool for simply configuring

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

Optimizely has enabled our project administration, design, and marketing departments to conduct A/B testing independently from our development team. There really is simply a minor learning experience, and then you're over to the race.

What is your favorite aspect of this product?

Optimizely's top system provides a comprehensive set of digital marketing optimization technology solutions, which include AI-powered customization and experimenting (A/B running tests, multi - variate screening, and server-side experimenting).

What do you dislike most about this product?

The tools for starting up can be somewhat complicated and not as plain as they might be - I concluded up having to understand how to utilize the software by someone at my organization rather than the Optimizely manuals. 

What recommendations would you give to someone considering this product?

I would highly recommend it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Caring

Lara D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Most effective testing platforms on marketplace

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

My colleagues and I are mostly striving to enhance the customer experiences of our projects utilizing Optimizely. The ab test feature is the most often used.  We usually determine what and how to evaluate after conducting analysis and seeing what our customers are having trouble with.

What is your favorite aspect of this product?

My favorite aspect about Optimizely Data platform is just how simple the findings are to comprehend. I'm not good with arithmetic and statistics, but the fact Optimizely is established, we might not have to estimate anything; it's just on the site existing or we just click over it. I also enjoy utilizing the designer for little modifications such as color or text. It's quite simple to update things on the website by clicking on it. Some other feature I enjoy about the software is how simple it is to create sites and communities.

What do you dislike most about this product?

There are instances when the webpage and the software available for installation seem a touch shaky. Quite often the app can stop functioning and display a full blank screen, causing users to exit and restart it. The webpage might be sluggish at moments and findings may require a long to load.

What recommendations would you give to someone considering this product?

There are times when the website and the app you can download feel a little unstable. Sometimes the app will stop responding and go full white screen, forcing you to completely close the program and reopen it. The website can be slow at times and sometimes takes a while to load results.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Most Popular Optimizely Data Platform Comparisons

Visit our IT Critical Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171