This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Reply.io

Reply

Composite Score

8.0 /10

CX Score

8.3 /10

37 Reviews Write a Review

What is Reply?

Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Reply won the following awards in the Sales Engagement Platforms category

Filter By

3 Top Rated Capabilities

2 Top Rated Features

2024

5 Top Rated Capabilities

2 Top Rated Features

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

Reply Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Reply.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

Down 3
Since last award

95 Plan to Renew

Down 1
Since last award

80 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 96%
Negotiation and Contract:: 87%
Conflict Resolution:: 92%
Strategy & Innovation:: 94%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Reply?

3% Negative

4% Neutral

93% Positive

Pros

Reliable
Performance Enhancing
Helps Innovate
Continually Improving Product

Feature Ratings

Average 80

E-Mail Integration

Sequence Workflow Action

Sales Analytics

E-Mail Campaign Management

Conversation Coaching

Workflow Automation

Internal Sales Collaboration

Virtual Sales Room

Omnichannel Campaign Management

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 80

Business Value Created

Quality of Features

Vendor Support

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Breadth of Features

Availability and Quality of Training

Reply Reviews

Mansi J.

Role: Operations
Industry: Chemicals
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Feb 2024

Good product

Likeliness to Recommend

8 /10

What differentiates Reply from other similar products?

More efficient

What is your favorite aspect of this product?

Efficiency

What do you dislike most about this product?

A bit complicated

What recommendations would you give to someone considering this product?

No recommendation

Pros

Helps Innovate
Reliable
Enables Productivity
Efficient Service

Cons

Wastes Time

Sibu S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Helped me meet my Quarterly MQL Targets

Likeliness to Recommend

10 /10

What differentiates Reply from other similar products?

Reply, io unlike other cold email marketing tools, uses API to send emails and not SMTP, because of this feature, the deliverability rates have gone pretty high

What is your favorite aspect of this product?

The seamless UI and flexible self explanatory UX is amazing

What do you dislike most about this product?

There is no UI for checking status of Meetings Booked

What recommendations would you give to someone considering this product?

a UI to check status of Meetings Booked and allow to give tags to conversations to every email or contact record

Pros

Continually Improving Product
Reliable
Trustworthy
Efficient Service

Cons

Less Generous

Jai J.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Efficient, Scalable and powerful for outreach

Likeliness to Recommend

8 /10

What differentiates Reply from other similar products?

What really sets Reply apart is how easy it makes managing outreach at scale. Unlike other tools that looks complex, Reply stikes a great balance between automation and control. The user interface is clean, and it can manage multiple sequences and setup process is easy, and the reporting section is good enough to provide enough details very clearly. .

What is your favorite aspect of this product?

From an admin's perspective, the team management features and the ability to monitor and manage campaigns quickly are so helpful. Special mention to the support team, which is responsive and that makes a big difference when you are working on tight deadlines

What do you dislike most about this product?

Initially i had some issues in learning the setup process of using the advanced features. Things like conditional logic or integrating with CRM's can take a little trial and error. Nothing in major but for new users it can be little bit difficult and slow down things.

What recommendations would you give to someone considering this product?

My recommendation would be to take time to explore all the automation and personalisation features, it is where the tool really delivers value. Also, it would be better to get sequence tags and user roles organized properly, which would help you save lot of time.

Pros

Reliable
Enables Productivity
Effective Service
Transparent

Latest Research

Reply

What is Reply?

Company Details

Need Assistance?

Awards & Recognition

2022 Data Quadrant Champion

Reply Ratings

86 Likeliness to Recommend

Down 3 Since last award

95 Plan to Renew

Down 1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Reply?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Sequence Workflow Action Allows users to create unique workflow action from outcome of calls and emails through automation to move prospect to another sequence.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Virtual Sales Room A virtual environment allowing interaction with potential clients, simulate the sales process, and conduct meetings, presentations, or product demos remotely.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Reply Reviews

Mansi J.

Good product

Likeliness to Recommend

Pros

Cons

Sibu S.

Helped me meet my Quarterly MQL Targets

Likeliness to Recommend

Pros

Cons

Jai J.

Efficient, Scalable and powerful for outreach

Likeliness to Recommend

Pros

Most Popular Reply Comparisons

Salesforce Sales Cloud Enterprise

HubSpot Sales Hub

Salesloft

Apollo.io

Mixmax

Outreach

Title

Down 3
Since last award

Down 1
Since last award

Feature Ratings

E-Mail Integration

Sequence Workflow Action

Sales Analytics

E-Mail Campaign Management

Conversation Coaching

Workflow Automation

Internal Sales Collaboration

Virtual Sales Room

Omnichannel Campaign Management

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Business Value Created

Quality of Features

Vendor Support

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Breadth of Features

Availability and Quality of Training