What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
Abhishek S.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
Unified customer profiles. Privacy management
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Unified customer profiles. Privacy management. Data ingestion service. Integration with Mulesoft API platform
What is your favorite aspect of this product?
Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources
What do you dislike most about this product?
I couldn't find any negative reviews
What recommendations would you give to someone considering this product?
Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Zoe Y.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2022
easy to use, traceability function
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
easy to adapt
What is your favorite aspect of this product?
email traceability, easy for project management, business analysis
What do you dislike most about this product?
need more guidance for studying how to use
What recommendations would you give to someone considering this product?
suggest you could give a try, that helps your life easier
Pros
- Saves Time
- Continually Improving Product
- Trustworthy
- Efficient Service
Sam H.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
Great features and easy usage
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
That everyone on the team can see each other’s notes so it is easy to see where people are at with each stage of conversation
What is your favorite aspect of this product?
Having all data and information in one place and that you can see deal lines
What do you dislike most about this product?
When it goes down it’s like you’re whole world has stop without being able to us it
What recommendations would you give to someone considering this product?
Make sure that you are going to use it to its full potential before signing up
Pros
- Saves Time
- Acts with Integrity
- Transparent
- Continually Improving Product