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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

8.6 /10
Category
Salesforce CDP
8.6 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Omnichannel Integration

85

Data Enrichment

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Abhishek S.

  • Role: Information Technology
  • Industry: Electronics
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2022

Unified customer profiles. Privacy management

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Unified customer profiles. Privacy management. Data ingestion service. Integration with Mulesoft API platform

What is your favorite aspect of this product?

Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources

What do you dislike most about this product?

I couldn't find any negative reviews

What recommendations would you give to someone considering this product?

Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Zoe Y.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

easy to use, traceability function

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

easy to adapt

What is your favorite aspect of this product?

email traceability, easy for project management, business analysis

What do you dislike most about this product?

need more guidance for studying how to use

What recommendations would you give to someone considering this product?

suggest you could give a try, that helps your life easier

Pros

  • Saves Time
  • Continually Improving Product
  • Trustworthy
  • Efficient Service

Sam H.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great features and easy usage

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

That everyone on the team can see each other’s notes so it is easy to see where people are at with each stage of conversation

What is your favorite aspect of this product?

Having all data and information in one place and that you can see deal lines

What do you dislike most about this product?

When it goes down it’s like you’re whole world has stop without being able to us it

What recommendations would you give to someone considering this product?

Make sure that you are going to use it to its full potential before signing up

Pros

  • Saves Time
  • Acts with Integrity
  • Transparent
  • Continually Improving Product

Most Popular Salesforce CDP Comparisons

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