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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Mariam K.

  • Role: Operations
  • Industry: Shipping
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Easy to communicate with other teams, as well

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

You can leave a note to a team member that the task needs to be solved asap. Also, you can send new devices to partners and solve problems easily.

What is your favorite aspect of this product?

user-friendly, easy to use site.

What do you dislike most about this product?

When you try to search a partner you may find several ones and you have to choose each of them to understand which one is active.

What recommendations would you give to someone considering this product?

Consider to find out prices.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Catrin D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Tailored, strong reporting, difficult navigation

Likeliness to Recommend

6 /10

What differentiates Salesforce CDP from other similar products?

Can easily pull any kind of necessary reports

What is your favorite aspect of this product?

Reporting, and how well we can tailor the platform to our business needs

What do you dislike most about this product?

Navigation can be confusing

What recommendations would you give to someone considering this product?

Ensure to configure the platform correctly to your business needs

Pros

  • Reliable
  • Security Protects
  • Enables Productivity
  • Unique Features

Cons

  • Less Effective Service
  • Less Caring
  • Charges for Enhancements
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Likeliness to Recommend

7 /10

Pros

  • Inspires Innovation
  • Security Protects
  • Helps Innovate
  • Trustworthy

Cons

  • Commodity Features
  • Less Generous

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