What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
Mariam K.
- Role: Operations
- Industry: Shipping
- Involvement: End User of Application
Submitted Apr 2022
Easy to communicate with other teams, as well
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
You can leave a note to a team member that the task needs to be solved asap. Also, you can send new devices to partners and solve problems easily.
What is your favorite aspect of this product?
user-friendly, easy to use site.
What do you dislike most about this product?
When you try to search a partner you may find several ones and you have to choose each of them to understand which one is active.
What recommendations would you give to someone considering this product?
Consider to find out prices.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Catrin D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Tailored, strong reporting, difficult navigation
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Can easily pull any kind of necessary reports
What is your favorite aspect of this product?
Reporting, and how well we can tailor the platform to our business needs
What do you dislike most about this product?
Navigation can be confusing
What recommendations would you give to someone considering this product?
Ensure to configure the platform correctly to your business needs
Pros
- Reliable
- Security Protects
- Enables Productivity
- Unique Features
Cons
- Less Effective Service
- Less Caring
- Charges for Enhancements
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Likeliness to Recommend
Pros
- Inspires Innovation
- Security Protects
- Helps Innovate
- Trustworthy
Cons
- Commodity Features
- Less Generous