Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

Filter By

Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Sarah S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Worth it if you have a SF admin!

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

Potential for capability

What is your favorite aspect of this product?

Record keeping and integrations with other tools

What do you dislike most about this product?

Not easy to use or figure out for a common user

What recommendations would you give to someone considering this product?

Take the time to learn the features, it will be worth it :)

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Inspires Innovation

Most Popular Salesforce CDP Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019