What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce CDP.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
Sarah S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Worth it if you have a SF admin!
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Potential for capability
What is your favorite aspect of this product?
Record keeping and integrations with other tools
What do you dislike most about this product?
Not easy to use or figure out for a common user
What recommendations would you give to someone considering this product?
Take the time to learn the features, it will be worth it :)
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Inspires Innovation