What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
Shubham M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2023
The best product in the industry
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
It's the best considering the features and the adaptability and the automation capabilities, no other product can match this.
What is your favorite aspect of this product?
Automated and it can be used for almost any nature of business, it makes our work so eays.
What do you dislike most about this product?
Cost is very high
What recommendations would you give to someone considering this product?
Understand the full functionality before start using to get the best results
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tyrone G.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Lots of features to know your business better.
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
I feel it does provide so many features and so much information than can be easily adapter to your needs. Also, it does trigger information based on keywords.
What is your favorite aspect of this product?
The interface looks good and the workflow itself makes it run smoothly. The customizability is a great aspect too,
What do you dislike most about this product?
The fact is that merging cases can be a bit difficult when two cases have different categorizations. (You basically end up having to match the categories to make it merge). I dislike the fact that images can not be pasted, they have to be uploaded which its a big inconvenience.
What recommendations would you give to someone considering this product?
Try to clean your data before migrating to it, so you get the best performance out of it from the get go.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Sarah L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2022
A Fantastic CDP
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
It is not an average CDP because it includes smart audience data segmentation to help you group your audiences perfectly.
What is your favorite aspect of this product?
The Salesforce CDB can collect customer data from different multiple sources and streamline it into a perfect analysis platform.
What do you dislike most about this product?
It has an unfavorable pricing model.
What recommendations would you give to someone considering this product?
Salesforce is a great CDP with top-notch data visualizations and data linking. I would recommend them to go for it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity