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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Shubham M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

The best product in the industry

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It's the best considering the features and the adaptability and the automation capabilities, no other product can match this.

What is your favorite aspect of this product?

Automated and it can be used for almost any nature of business, it makes our work so eays.

What do you dislike most about this product?

Cost is very high

What recommendations would you give to someone considering this product?

Understand the full functionality before start using to get the best results

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tyrone G.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Lots of features to know your business better.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

I feel it does provide so many features and so much information than can be easily adapter to your needs. Also, it does trigger information based on keywords.

What is your favorite aspect of this product?

The interface looks good and the workflow itself makes it run smoothly. The customizability is a great aspect too,

What do you dislike most about this product?

The fact is that merging cases can be a bit difficult when two cases have different categorizations. (You basically end up having to match the categories to make it merge). I dislike the fact that images can not be pasted, they have to be uploaded which its a big inconvenience.

What recommendations would you give to someone considering this product?

Try to clean your data before migrating to it, so you get the best performance out of it from the get go.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Sarah L.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

A Fantastic CDP

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It is not an average CDP because it includes smart audience data segmentation to help you group your audiences perfectly.

What is your favorite aspect of this product?

The Salesforce CDB can collect customer data from different multiple sources and streamline it into a perfect analysis platform.

What do you dislike most about this product?

It has an unfavorable pricing model.

What recommendations would you give to someone considering this product?

Salesforce is a great CDP with top-notch data visualizations and data linking. I would recommend them to go for it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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