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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

mayur k.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Oct 2022

Great product

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

It's reliable

What is your favorite aspect of this product?

Trustworthy

What do you dislike most about this product?

It's Features

What recommendations would you give to someone considering this product?

It's definitely worth

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Vinah S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Tactical Customer Data Control Structure.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Salesforce CDP holds and analyze the data that customer have for swift communications..

What is your favorite aspect of this product?

Salesforce CDP has apprehensive ways of collecting details from the customers profile..

What do you dislike most about this product?

Salesforce CDP ensure the marketing analytics conducted are extensive and useful.

What recommendations would you give to someone considering this product?

Salesforce CDP saves on the communications stress due to the availability of the clients details.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anand K.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent tool for increasing sales management.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Existing email synchronization in an app enables access to mail for all purposes, as well as updates to the sales process and customer relationship management, from a single platform. You can categories and retrieve the leads with ease due to the Salesforce marketing cloud. It's a very knowledgeable cloud that aids in the upkeep of reliable MIS reporting.

What is your favorite aspect of this product?

The best feature of this tool is its integration with AI, which enables businesses to gain even deeper insights into their clientele and better understand them personally. This tool is also quite flexible, which further enhances its value. Every channel, including email studio, mobile studio, social studies, etc., offers a customized customer experience. Your social media accounts can all be managed in one place, so you don't have to go from one site to another.

What do you dislike most about this product?

Salesforce can't assist you in handling a lot of information. The reporting portion is susceptible to even the slightest modification, and the data format is not always straightforward. Additionally, it can be challenging to discern between folders and subfolders. It cannot be easy to manage all fields, all program, etc., with flexibility, adjustments, and adaption.

What recommendations would you give to someone considering this product?

enables the tracking, sharing, and using of data and comments for sales and problem-solving scenarios. For businesses dealing with enormous amounts of data, Salesforce is incredibly helpful. The best feature of a standard reference to track the life cycle of a service opportunity is the production of tickets. We used Salesforce to increase our productivity and sales closing abilities while automating some tedious tasks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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