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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Piper-Bjö E.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Keep customer data on line with Salesforce CDP.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Now that Salesforce CDP is our all-encompassing solution, we utilize everything and anything. This helps us create real-time contextual audiences, enhance analytics, protect the privacy of user data, and enhance channel engagement and performance. It is also fairly simple to use and comprehend.

What is your favorite aspect of this product?

The support staff constantly assists us in understanding our findings if we have any queries, and they do it without raising a fuss. A higher consumer rate of exchange was what we were looking for to increase revenue. We launched a marketing campaign on our website's main page with the aid of the converter suite and website push notifications capabilities provided by Salesforce CDP.

What do you dislike most about this product?

Regrettably, Salesforce CDP does not provide any capabilities for bespoke statistics. There may be an issue in the panel that has to be fixed when we introduce a new API. Additionally, we've observed that occasionally push notifications still reach our clients' devices even when DND or silent hours are on.

What recommendations would you give to someone considering this product?

One of the greatest cross-channel campaign management platforms accessible right now is now without hesitation Salesforce CDP. It has so many characteristics that there is no place for criticism. You receive several bang for the buck with Salesforce CDP in addition to good value for your money. Just be careful to fully understand how to use every function so you don't overlook something.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Rahul R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Easily maintain Leads & do Integration with Omni

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

- Better support & UI

What is your favorite aspect of this product?

- Easily Integration

What do you dislike most about this product?

Nothing as such till date

What recommendations would you give to someone considering this product?

- Best Lead mgmt tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Barnes' B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Pretty easy to utilize

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

For all of our client data, Salesforce has been a terrific platform to use, and it has helped us develop a trustworthy and reliable relationship with our customers on a completely new level. Salesforce CDP assists us in administering everything more effectively, from unified user profiles, privacy control, data integration service, type-ahead capability, and Estimated Analytics tool for relationship management scoring.

What is your favorite aspect of this product?

Through Salesforce CDP, anything in advertising can be represented. In addition, numerous functionalities, such the web based push and website channels, are particularly beneficial for raising conversion rates. The webinars are usually very well organized, and you constantly pick up new information and get considerable insight. Another appealing feature is that the solution already has the appropriate KPIs, marketing designs, and content recommendations for various eCommerce automation procedures.

What do you dislike most about this product?

Due to linguistic differences, we had some challenges integrating automated features. Since our app is not English-language-specific and the heart of the programming is, it focuses mostly on user preferences. Even if there are many built-in analyses, there are times when you need an unique viewpoint on your data and must construct or modify a report.

What recommendations would you give to someone considering this product?

The Salesforce CDP caught our attention while selecting a data tool. That's the one we must consider. We can connect with customers and categorize them according to their preferences with the aid of Salesforce CDP. We may test many iterations of our website to see which is most effective. Additionally, the fact that we don't need to transfer any data makes it simple to alter the designs of our website, which is another benefit of not importing any data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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