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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Data Enrichment

85

Omnichannel Integration

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Shyamal P.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Salesforce cdp one word - It's "Perfect"

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It's easy to use, excess data wherever you are, business insight, sales analytics, improve sales process,

What is your favorite aspect of this product?

Using a series of solutions, you can achieve a single, actionable view of your customer built on the world's #1 customer platform

What do you dislike most about this product?

Nothing as such, will let you know if anything need to improve

What recommendations would you give to someone considering this product?

I suggest if you want to grow your business, want to improve sales process must go with salesforce cdp

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jul 2022

Excellent product for integration of customer data

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Venkat N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Digestable dashboards, easy use to use

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Haven't evaluated other tools, based on good reviews on salesforce

What is your favorite aspect of this product?

easy to understand dashboards, ease of creating multiple reports

What do you dislike most about this product?

never came across any limitations on the features at the moment

What recommendations would you give to someone considering this product?

great tool. based on my usage i have no limitations

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service

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