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Salesforce.com Inc

Salesforce Email Studio

Composite Score

7.2 /10

CX Score

7.5 /10

26 Reviews Write a Review

What is Salesforce Email Studio?

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

Company Details

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Salesforce Email Studio Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Email Studio.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

83 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Email Studio?

6% Negative

12% Neutral

82% Positive

Pros

Fair
Reliable
Trustworthy
Security Protects

Feature Ratings

Average 77

Sales Intelligence & Conversion Rates

Dynamic Content

Auto-Responders

Campaign Management

Email Delivery

A/B Testing

Mobile Optimized

Basic Reporting and Analytics

Content Authoring

Contact Database

Text Messaging

Vendor Capability Ratings

Average 72

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Salesforce Email Studio Reviews

Anne S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Powerful and intuitive platform for digital email

Likeliness to Recommend

8 /10

What differentiates Salesforce Email Studio from other similar products?

The ability to create content blocks and one's email template are the most notable features of Salesforce Email Studio. It provides a way for departments to communicate and clarify departmental goals and objectives and ensure that everyone has the same understanding, and as a result, all team members can work towards the same goals. It has predefined event triggers or scheduled triggers. There's nothing quite like Salesforce Email Studio when it comes to cloud-based mass email distribution. Create a unique 360-degree view of the customer.

What is your favorite aspect of this product?

I like that he has the ability to organize and complete tasks in an orderly manner. Salesforce Email Studio gives us more control over the speed of interactions with our customers. We can directly share email by attaching the document directly by email in the facility built by Salesforce, which is very useful and easy to use. There are different reporting segments to view campaign performance. The most important and effective feature is the integration between sales cloud and email studio as it helps to align sales and marketing by keeping data up and running fast.

What do you dislike most about this product?

New features are sometimes not successfully incorporated into the email experience, which can deny users the desired journey or destination experience. It has a limitation for those people who only have a Salesforce account in that cloud.

What recommendations would you give to someone considering this product?

It is one of the best CRM tools I have used so far. If you are looking for effective email, SMS, push or direct mail marketing campaigns, this is the perfect tool that can help you send personalized messages to your target audience.

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Karan R.

Role: Consultant
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"Fantastic product!"

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

Ease of use

What is your favorite aspect of this product?

Functionality

What do you dislike most about this product?

Not applicable

What recommendations would you give to someone considering this product?

Go for it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

hasan H.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2022

perfect marketing tool but a bit costly

Likeliness to Recommend

9 /10

What differentiates Salesforce Email Studio from other similar products?

It is quite easy to understand than most of the other tools like it

What is your favorite aspect of this product?

I like its interface it's very user friendly, and it works like a normal social media platform so it will be very useful and helpful

What do you dislike most about this product?

I guess Mobile optimization is not that good

What recommendations would you give to someone considering this product?

it is one of the best tools available in the market so if you have a good budget go for it.

Pros

Effective Service
Fair
Acts with Integrity
Includes Product Enhancements

Latest Research

Salesforce Email Studio

What is Salesforce Email Studio?

Company Details

Need Assistance?

Salesforce Email Studio Ratings

83 Likeliness to Recommend

1 Since last award

83 Plan to Renew

2 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Salesforce Email Studio?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Salesforce Email Studio Reviews

Anne S.

Powerful and intuitive platform for digital email

Likeliness to Recommend

Pros

Karan R.

"Fantastic product!"

Likeliness to Recommend

Pros

hasan H.

perfect marketing tool but a bit costly

Likeliness to Recommend

Pros

Title

1
Since last award

2
Since last award

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Dynamic Content

Auto-Responders

Campaign Management

Email Delivery

A/B Testing

Mobile Optimized

Basic Reporting and Analytics

Content Authoring

Contact Database

Text Messaging

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support