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Salesforce.com Inc

Salesforce Starter

Composite Score

8.1 /10

CX Score

8.3 /10

48 Reviews Write a Review

What is Salesforce Starter?

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

Company Details

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Awards & Recognition

Salesforce Starter won the following awards in the Customer Relationship Management - Small Business category

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5 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

2023

Salesforce Starter Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Starter.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

94 Plan to Renew

2
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Starter?

2% Negative

7% Neutral

91% Positive

Pros

Reliable
Performance Enhancing
Altruistic
Security Protects

Feature Ratings

Average 83

Sales Management

Lead Management

Account and Contact Management

Customer Service Management

Activity and Workflow Management

Mobile

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Average 81

Ease of Customization

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration

Salesforce Starter Reviews

Danae S.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Needs lots of support

Likeliness to Recommend

8 /10

What differentiates Salesforce Starter from other similar products?

Breadth of integrations

What is your favorite aspect of this product?

Sales management

What do you dislike most about this product?

Difficulty to scale without a dedicated team

What recommendations would you give to someone considering this product?

Budget for support and maintenance

Pros

Altruistic
Friendly Negotiation
Security Protects
Trustworthy

Cons

Inhibits Innovation
Slower Product Innovation
Less Efficient Service

Ariel L.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Engage buyers with personalized marketing

Likeliness to Recommend

9 /10

What differentiates Salesforce Starter from other similar products?

It has thousands of custom applications and expert consultants to help any company create a perfectly tailored Customer 360 solution. Salesforce is a cloud-based customer relationship management (CRM) platform that gives all departments in your organization, including marketing, sales, customer service and ecommerce, a unified view of your customers on one integrated platform.

What is your favorite aspect of this product?

Delivers the personalized experiences your customers expect using the integrated CRM platform we call Salesforce Customer 360. It provides powerful, connected products to improve your marketing, sales, ecommerce, customer service, IT and more. With AI-based personalization, sell products to all types of customers as your business grows and trends evolve. Optimize effects, budgets and processes through unified marketing and business analytics.

What do you dislike most about this product?

Has some bugs and errors in implementation and early stages of deployment, each customization requires development expertise; customization of reports and a host of other features would be welcome additions. Better training should be provided to understand the full functionality. I think it would be good to have more guided tutorials to help configure new fields or features.

What recommendations would you give to someone considering this product?

Support customer interactions on any channel, automate business processes with intelligent workflows, improve call center management with intelligent productivity tools, also get a shared and actionable view of every customer interaction, help drive revenue and upsell more easily through the power of AI. And with the clarity of Customer 360, you can eliminate silos and gain first-hand insight into every customer interaction from the first click to the last purchase and beyond.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Unique Features

Yataani G.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Handling CRM Needs The Easy Way

Likeliness to Recommend

10 /10

What differentiates Salesforce Starter from other similar products?

It comes with personalization features and great speeds in processing business CRM needs.

What is your favorite aspect of this product?

I like that Salesforce Essentials is a speedy software It integrates well with other Salesforce tools

What do you dislike most about this product?

Nothing to hate as Salesforce Essentials has been great.

What recommendations would you give to someone considering this product?

I recommend Salesforce Essentials because it meets our needs as a CRM software.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Salesforce Starter

What is Salesforce Starter?

Company Details

Need Assistance?

Awards & Recognition

Salesforce Starter Ratings

88 Likeliness to Recommend

2 Since last award

94 Plan to Renew

2 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Starter?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Activity and Workflow Management Text or code-based and visual workflow designers.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Starter Reviews

Danae S.

Needs lots of support

Likeliness to Recommend

Pros

Cons

Ariel L.

Engage buyers with personalized marketing

Likeliness to Recommend

Pros

Yataani G.

Handling CRM Needs The Easy Way

Likeliness to Recommend

Pros

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Feature Ratings

Sales Management

Lead Management

Account and Contact Management

Customer Service Management

Activity and Workflow Management

Mobile

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Customization

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration