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SAP CRM Logo
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SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Collaboration

81

Account and Contact Management

81

Marketing Management

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

66

Vendor Capability Ratings

Average 79

Vendor Support

82

Quality of Features

82

Business Value Created

80

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Pranab M.

  • Role: Consultant
  • Industry: Transportation
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

SAP does not focus on their CRM product anymore

Likeliness to Recommend

6 /10

What differentiates SAP CRM from other similar products?

Easy integration with SAP business suite and other SAP products.

What is your favorite aspect of this product?

Easy integration with SAP business suite and other SAP products.

What do you dislike most about this product?

It's not easy to use. Not user-friendly for the business users. No more innovation.

What recommendations would you give to someone considering this product?

People who are interested to purchase CRM, should look for other options as well.

Pros

  • Enables Productivity
  • Security Protects
  • Trustworthy
  • Fair

Cons

  • Slower Product Innovation
  • Inhibits Innovation
  • Less Inspiring

Mohamed N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

I happy for using this product

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Salesforce leads the CRM software industry in innovation and provides the most up-to-the-minute software options.

What is your favorite aspect of this product?

I can automate and integrate all customer-facing activities very easily.

What do you dislike most about this product?

the User Interface needs to be clear

What recommendations would you give to someone considering this product?

Go ahead and look at the tutorials it will save your time

Pros

  • Performance Enhancing
  • Unique Features
  • Saves Time
  • Generous Negotitation

Syed Waqqas M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Covers all your Marketing Needs

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

The security features of SAP CRM are very robust.

What is your favorite aspect of this product?

Managing campaigns and getting analytics are superb.

What do you dislike most about this product?

I would say some other CRM tools I have used like Hubspot CRM are more user-friendly.

What recommendations would you give to someone considering this product?

I would say, if you work for a MM enterprise, then you should definitely consider it. SMBs can work with less costly tools.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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