What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on SAP CRM.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
Up
1
Since last award
95 Plan to Renew
82 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 86%
- Negotiation and Contract:
- 80%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 81%
- Service Experience:
- 87%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Reliable
- Respectful
- Helps Innovate
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Activity and Workflow Management
Sales Management
Collaboration
Account and Contact Management
Analytics and Reporting
Customer Service Management
Marketing Management
Telephony and Call Center Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
SAP CRM Reviews
Melvin R.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Increased sales returns
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM comes with a wide variety of features and at a very good price
What is your favorite aspect of this product?
I like the customer service management since it makes it easy to deal with the clients
What do you dislike most about this product?
I do not have any dislike for this product
What recommendations would you give to someone considering this product?
They should purchase this product for improved collaboration with their customers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ashlyn .
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Sep 2022
SAP CRM is an amzing CRM.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Provides business-leading marketing resolution like multichannel campaigns, social media marketing, cloud management, etc… It helps to specialize in client-orient sales processes. it was straightforward to learn and a customizable tool. this tool is additionally nice for storing and organizing data.
What is your favorite aspect of this product?
I favor the best factor in this software system is that I can set up my all jobs and add the previous one or 2 days. and that I can organize with all my co-workers in this software. It offers a supportive platform to build planning management to extend my sales. Superb interface and quality among devices that make it straightforward to use and operate. It has helped me to boost my forecast accuracy and identify at-risk opportunities.
What do you dislike most about this product?
One issue I detected negatively at the time was the somewhat long changeover time. The various tutorials or even PDF documentations are helpful, however, in the mass of a serious restructuring, it could all be created a lot easier. All in all, I can solely suggest the excellent coaching courses from SAP here for the future.
What recommendations would you give to someone considering this product?
What I favor most is the far-reaching possibility to manage marketing expenses or all marketing tasks beneath the tool and, above all, organize all downstream elements as quickly as possible. All this works particularly well because the front end is often very clearly structured and you usually have an overview.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Cons
- Less Productive
Olafdeich M.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Aug 2022
SAP CRM is a high-performance & flexible software!
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP is an excellent software for tracking customer relationships across multiple channels that is easy to use. Within the platform, it is very easy to create and view the reports created, which is great because we can better analyze the data collected. SAP CRM Sales helps the sales staff of your company to secure customers.
What is your favorite aspect of this product?
SAP CRM helps us provide our partners and customers with offers and contracts for our products and services and helps you generate gross profit margins. With SAP CRM, it's much easier to collect data and make sense of it.
What do you dislike most about this product?
Creating and maintaining an SAP system can be complex. While it currently has a simple interface, it needs to be more intuitive for new users. Also, the upload function sometimes does not work as expected and requires technical support.
What recommendations would you give to someone considering this product?
SAP CRM helps organizations better structure their work and can be customized to meet the needs of a specific business. The reporting feature is helpful. If you're a heavy SAP user, it's a much better tool for CRM and sales analytics.
Pros
- Continually Improving Product
- Trustworthy
- Effective Service
- Saves Time
