What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Fair
- Reliable
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Collaboration
Account and Contact Management
Marketing Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Lorren B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2021
Stable, feature rich and strong customer support
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Product stability, list of features that any strong CRM should have, and strong & fast customer support
What is your favorite aspect of this product?
Stable feature list, any feature you'll use is very stable even with a large set of data and strong customer support.
What do you dislike most about this product?
Implementation can be tricky. Costing is high.
What recommendations would you give to someone considering this product?
It is a very good CRM tool. If you are handling a large amount of data SAP CRM is very suitable for you.
Pros
- Continually Improving Product
- Reliable
- Helps Innovate
- Performance Enhancing
Juan L.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2021
The best CRM software for sales.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
I like the demografa application for showing merchants during sales who their ideal customer is and how many there are in their commercial zone. The budgeting system is fantastic, with numerous options for businesses to tailor their solutions to their customers. When we have sales meetings, SAP CRM makes it easier by providing a digital platform where we can see the progress and reports from everyone. This program is ideal for tracking vendor results and eliminates the micromanagement process, allowing everyone on the team to work at their own pace, because we can now focus on the results rather than attempting to apply solutions.
What is your favorite aspect of this product?
The sales and contracting processes are much faster. Coherence in processes, as well as the ability to communicate with all of my clients and keep their information up to date. Lines that are very clear for all vendors in terms of customer property and sales history. This program appeals to me because it has saved me a lot of time and effort. Customer activities are processed and documented. The backend interface and processing are being worked on. A trustworthy companion in everyday life. There are numerous customization options. Larger data sets can also be easily processed in this manner. A good sense of organization is also provided.
What do you dislike most about this product?
There's nothing I don't like about SAP CRM, except that I'd like to see more people use it. Previously, there were programs that used SAP, and it was always a struggle because each program had to meet a specific need, but with SAP CRM, everything was in one place. This program is used by every member of our team. The design has been around for a while. Only with a significant amount of effort is it possible to connect to other programs. MobileApps are only available in limited quantities. The user friendliness leaves a lot to be desired. The interface is not intuitive, and the front-end could be designed to be more modern.
What recommendations would you give to someone considering this product?
We used Tasks extensively in our team, specifically: communication / To-Dos were shared and automatically assigned via SAP. SAP was also used to manage lead and contact management. All information (contact, revenue, in-person visits, e-mails, etc.) is stored centrally and accessible to all. This facilitates communication and organization for both the individual and the entire team. The most important aspect was that all of the component areas (Nachrichten, Ordervorgänge, etc.) were linked together. This has streamlined the process, as well as the coordination and communication. Also, the customer service was always helpful when I had question
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anirvan C.
- Role: Human Resources
- Industry: Communications
- Involvement: Vendor Selection and Purchasing
Submitted Nov 2021
Hard to master!
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Segmentation and multichannel campaigns are available.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Certain tabs are complicated.
What recommendations would you give to someone considering this product?
It is hard to master so take your time.
Pros
- Continually Improving Product
- Performance Enhancing
- Effective Service
- Fair
Cons
- Security Frustrates
