What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Fair
- Reliable
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Collaboration
Account and Contact Management
Marketing Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Vinícius S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM stands out due to its comprehensive suite of customer relationship management tools, seamless integration with other SAP solutions, and robust customization options tailored to enterprise-level businesses.
What is your favorite aspect of this product?
The extensive functionality and integration capabilities of SAP CRM, which streamline customer relationship management processes across the entire organization.
What do you dislike most about this product?
The complexity of implementation and customization can be challenging, requiring significant expertise and resources to fully leverage the platform's capabilities.
What recommendations would you give to someone considering this product?
Prioritize thorough planning and assessment of organizational needs before implementation, and consider engaging with experienced consultants or partners for guidance throughout the process. Additionally, invest in comprehensive training for users to ensure successful adoption and utilization of SAP CRM.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Cons
- Less Transparent
Ayush D.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Mar 2024
Fantastic Product
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Integration with SAP ERP Comprehensive Suite of Solutions Industry-Specific Functionality
What is your favorite aspect of this product?
Customization and Extensibility Scalability and Performance Unified Customer Experience
What do you dislike most about this product?
Cost of Ownership Customization Challenges Integration Complexity
What recommendations would you give to someone considering this product?
Engage Stakeholders Invest in Training and Change Management Consider Customization and Integration Needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Charan S.
- Role: Industry Specific Role
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Pricey yet powerful: An All-in-One CRM Solution
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
There are many alternatives available for SAP CRM but what really differentiates this tool is the SAP ecosystem as it can easily connect with other SAP tools like SAP ERP which can create a unified flow of data between customer interactions and core business processes. Another thing which makes SAP CRM unique is it's extensive customization options which is not available in other CRM tools.
What is your favorite aspect of this product?
I like the streamlined workflow of SAP CRM where it captures specific events which are triggered during customer interactions. SAP automates various customer interaction processes by defining a sequence of tasks based on pre-defined rules. It also offers pre-configured workflows for different business scenarios.
What do you dislike most about this product?
The major drawback of SAP CRM can be it's cost especially for small to mid sized organization. Apart from this, I couldn't find any other limitations in the product especially if you want to use it for large organization, it would be the best investment you can make for your organization.
What recommendations would you give to someone considering this product?
I would recommend this product for any large organization because of its huge customization options and functionalities, but if you can't afford to pay for SAP CRM then you can find many affordable alternatives but then you would have to compromise on some features also.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
