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SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Collaboration

81

Account and Contact Management

81

Marketing Management

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

66

Vendor Capability Ratings

Average 79

Vendor Support

82

Quality of Features

82

Business Value Created

80

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Jitendra B.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Stable but costly CRM

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

Product stability is good. Has many features that an ideal CRM should have like data segmentation, contacts and deals.

What is your favorite aspect of this product?

I like easy data segmentation, contract creation and deals syncing.

What do you dislike most about this product?

It's costing and tough integration. Sometimes feel laggy.

What recommendations would you give to someone considering this product?

The product is good and stable, but it is costing and integration needs expert help.

Pros

  • Trustworthy
  • Unique Features
  • Helps Innovate
  • Continually Improving Product

Ridham S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Excellent CRM Platform for Managing Customer Data

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM offers solutions for marketing large data analysis, the marketing of social media, personalization, multichannel campaigns, loyalty, and resources management. We used SAP CRM to manage contacts between suppliers and to buy products. We also made all cash payments for SAP CRM accounts. With SAP CRM, coupled with standard s/w we have integrated the logic of the company, other firms must create all features and take time.

What is your favorite aspect of this product?

For client interactions, SAP CRM is part of the SAP Business Suite. It helps all company activities that focus on customers such as advertising, sales, and support. It is used for various consumer communication channels such as Interaction Centre, internet, and phone customers. The WebUI of SAP CRM is straightforward to set, and the business role idea is particularly useful in configuring the functionality for users seeking to utilise only a certain feature instead of the PFCG trading functions. Another essential function for consumers is to modify their layout according to their own taste.

What do you dislike most about this product?

I don't like this it's not very user-friendly or cosmetically pleasant. How to navigate it is quite tough to comprehend. Almost too much information is available simultaneously. It would be preferable to put things together than just dump all the data that is looking at you at once.

What recommendations would you give to someone considering this product?

You only have SAP CRM to search for if you are seeking accounts and seller connections. It provides supplementary software with little execution. If you are searching for a key alternative, I think SAP is a wonderful, easy-to-use application and an ideal answer. It is easy to use so that individuals may be purchased easily.

Pros

  • Continually Improving Product
  • Reliable
  • Inspires Innovation
  • Saves Time

James H.

  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Perfect customer relations product

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM is more powerful as compared to most of the CRM products I have used in our company.

What is your favorite aspect of this product?

The platform has great capability of streamlining our engagement environment with our customers and ensuring we have achieved our objectives. Our designing team is able to reach clients and give them specifications as we market. It is able to synchronize and update our customers data to the current trends.

What do you dislike most about this product?

I have not experienced any poor functionality from the performance of this platform.

What recommendations would you give to someone considering this product?

I totally recommend SAP CRM for better achievement in customer relations and improving sales and marketing.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Caring

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