What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Helps Innovate
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Barbara H.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2022
In-depth real-time data and insights are supplied
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
The champion of all competitors. The most efficient and reliable software on the market. Having SAP's support behind it is another huge plus. The incredibly rapid and real-time data processing is a standout characteristic that greatly aids in the formulation of tactical decisions in the field.
What is your favorite aspect of this product?
One of the best advantages is the ability to divide data into smaller pieces. Email campaigns and automated marketing systems are great, too. Facilitating data automation and management. As a result, the one who is being consulted with must test.
What do you dislike most about this product?
Costs. The learning curve for SAP Marketing Cloud is steep, and its highly customizable segmentation options mean that only the most dedicated marketers will succeed. Because it's a web app, customization options are restricted.
What recommendations would you give to someone considering this product?
This application is great because it helps me to streamline my processes, which in turn allows me to do more with the same amount of labor. With its many application programming interfaces (APIs), it may easily be integrated with other platforms, such as customer relationship management and social media.
Pros
- Continually Improving Product
- Efficient Service
- Acts with Integrity
- Helps Innovate
Rebecca S.
- Role: Finance
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted Sep 2022
Great product for organization
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Advanced technological capabilities
What is your favorite aspect of this product?
Well built interface
What do you dislike most about this product?
hard to learn some aspects of the software.
What recommendations would you give to someone considering this product?
Research competition
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Security Frustrates
MILI S.
- Role: Finance
- Industry: Finance
- Involvement: Initial Implementation
Submitted Jul 2022
Great product, must use, great use interface
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Easy usage.
What is your favorite aspect of this product?
Interactive product, easy to use
What do you dislike most about this product?
Implementation of product
What recommendations would you give to someone considering this product?
Must have, great usage
Pros
- Trustworthy
- Unique Features
- Inspires Innovation
- Respectful