What is Sprout Social Enterprise?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
91 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Enterprise?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Moderation and Workflow Management
Social Asset Management
Social Media Channel Integration Outbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Sprout Social Enterprise Reviews
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Incredible, powerful, get what you pay for!
Likeliness to Recommend
What differentiates Sprout Social Enterprise from other similar products?
Sprout includes every conceivable function for social media management, from initial strategy and content production, to scheduling/editorial, to community management and response, to final analytics and reporting. It's truly a complete end-to-end product, which is shown in the high price compared to its competition. However, it's essentially like buying a whole car (Sprout) versus other stores only carrying tires and engine but missing the seats.
What is your favorite aspect of this product?
I love the ease of scheduling and the available content report to send to clients to have an at-a-glance view of the calendar ahead's posts.
What do you dislike most about this product?
It is difficult for agencies to afford the best, and while I appreciate all that Sprout's capable of, the price may push folks off to lesser alternatives and sour them on the non-native social content workflow. Which, obviously, is a loss for all involved.
What recommendations would you give to someone considering this product?
Really have a good feel for how you'd like to use it, and get in touch with the support/sales team. They're flexible and will help you match the product to your needs!
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Melissa O.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted May 2022
A great social scheduling platform
Likeliness to Recommend
What differentiates Sprout Social Enterprise from other similar products?
What sets Sprout apart is their excellent analytics reports, and the professional development webinars and blog content that they send out often for users.
What is your favorite aspect of this product?
Scheduling content from Sprout Social is incredibly simple, but where the platform really shines is the analytics functionality. I love using the tagging feature to compare campaigns and tactics, and the post performance reports make it super easy to see what content is working and what isn't. The Sprout Social reports have had a huge impact on our social growth.
What do you dislike most about this product?
I would like to see Sprout add functionality for scheduling Instagram reels - although I understand this may be an API issue, but would love to know that they're advocating for it. I also love that they added the Sprout Link in bio, but wish it could be customized more - i.e. add an expiration date when the link disappears, add more "Static" links that always stay up even when not linked to a post. The mobile app could also use a little help as it is not quite as functional as the desktop program.
What recommendations would you give to someone considering this product?
Definitely give it a shot. You'll love it for the ease of reporting and scheduling content. Additionally, the company sends out incredibly useful webinars for members very often. It makes professional development a breeze.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
Emily A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Vendor Management and Renewal
Submitted May 2022
A social media manager’s best tool
Likeliness to Recommend
What differentiates Sprout Social Enterprise from other similar products?
What I love about Sprout is the supportive environment and the employees who genuinely love social.
What is your favorite aspect of this product?
The organized inbox is amazing! I am able to set up different views that allow our team to work efficiently.
What do you dislike most about this product?
There are API restrictions that can get frustrating, such as not being able to thread Instagram replies.
What recommendations would you give to someone considering this product?
If you’re a social team of one, using Sprout is clutch because you have a supportive group of people that can help. And if you’re a growing social team with multiple members, Sprout is also clutch because it keeps things organized, is extremely easy to assign tasks across the team, and collaborate.
Pros
- Trustworthy
- Caring
- Altruistic
- Acts with Integrity
