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Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
91%
Negotiation and Contract:
83%
Conflict Resolution:
88%
Strategy & Innovation:
88%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

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2% Negative
7% Neutral
91% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Reliable

Feature Ratings

Average 84

Social Response Management

87

Social Media Channel Integration Inbound

87

Social Media Channel Integration Outbound

85

Social Moderation and Workflow Management

85

Campaign Execution

84

Dashboards and Visualization

83

Social Post Archival

82

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

84

Quality of Features

84

Ease of Customization

83

Breadth of Features

83

Ease of Data Integration

82

Usability and Intuitiveness

82

Availability and Quality of Training

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Vendor Support

80

Sprout Social Reviews

Luis J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Sprout is the ideal solution for online management

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

If you want to save time when it comes to planning, organizing and reviewing everything related to social media Sprout is ideal for your overall network management, where overall experiences are good. Where you have the opportunity to track how our advertising is reaching the target audience." to schedule content in advance and the data reports help identify trends along with the performance of individual posts in different years."

What is your favorite aspect of this product?

Great features like creating a calendar for posting (for all those who work a lot with social media). You can track and measure trend metrics in real time. There is also an online chat, you find it in the settings (gear icon) if you are authorized. Finally, you can contact technical support by email. In addition, you can call - the US number is listed at the bottom of the site.

What do you dislike most about this product?

The features are limited and the user interface is more sparse, as is the addition of more analytics data to search through and an improvement in their code for the app because it doesn't work when you tried to open it on a phone, it's common when updating activities easily. If something needs to be updated, we have to delete the old ones and then add them back in.

What recommendations would you give to someone considering this product?

Being a very simple platform to us Sprout has helped us with growth at the level of more publications and social analytics with a good level of depth. It is highly recommended for creating and pulling custom reports which is not seen in many platforms, the few in existence have a high cost for such tools which we can get at a free price thanks to Sprout.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Caring

Melissa O.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Excellent product, always innovating

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

I used Hootsuite before and Sprout blows it out of the water. They have better analytics, better scheduling tools, better everything.

What is your favorite aspect of this product?

The quick and aesthetically pleasing reports are my favorite. They make reporting and tracking KPIs easy.

What do you dislike most about this product?

The mobile app could be better, but that's my only gripe, and it has improved over time.

What recommendations would you give to someone considering this product?

Go for it. They make the relatively difficult and time-consuming process of social media management as painless as possible.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Effective Service

Cons

  • Leverages Incumbent Status

Brandon S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Sprout is a all-in-one tool

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

You can add multiple Facebook accounts for regional pages, Google My Business, TikTok, Instagram, Twitter, Pinterest, & LinkedIn (which a lot software disregards).

What is your favorite aspect of this product?

The ease of use for publishing like content across channels.

What do you dislike most about this product?

Reporting because the number are lower than natively

What recommendations would you give to someone considering this product?

Ultimately, SproutSocial is a great tool for brands or company managing a lot of channels and has a high publishing cadence.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Most Popular Sprout Social Comparisons

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