What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 88%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Sprout Social Reviews
Luis J.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Sprout is the ideal solution for online management
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
If you want to save time when it comes to planning, organizing and reviewing everything related to social media Sprout is ideal for your overall network management, where overall experiences are good. Where you have the opportunity to track how our advertising is reaching the target audience." to schedule content in advance and the data reports help identify trends along with the performance of individual posts in different years."
What is your favorite aspect of this product?
Great features like creating a calendar for posting (for all those who work a lot with social media). You can track and measure trend metrics in real time. There is also an online chat, you find it in the settings (gear icon) if you are authorized. Finally, you can contact technical support by email. In addition, you can call - the US number is listed at the bottom of the site.
What do you dislike most about this product?
The features are limited and the user interface is more sparse, as is the addition of more analytics data to search through and an improvement in their code for the app because it doesn't work when you tried to open it on a phone, it's common when updating activities easily. If something needs to be updated, we have to delete the old ones and then add them back in.
What recommendations would you give to someone considering this product?
Being a very simple platform to us Sprout has helped us with growth at the level of more publications and social analytics with a good level of depth. It is highly recommended for creating and pulling custom reports which is not seen in many platforms, the few in existence have a high cost for such tools which we can get at a free price thanks to Sprout.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Caring
Melissa O.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2022
Excellent product, always innovating
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
I used Hootsuite before and Sprout blows it out of the water. They have better analytics, better scheduling tools, better everything.
What is your favorite aspect of this product?
The quick and aesthetically pleasing reports are my favorite. They make reporting and tracking KPIs easy.
What do you dislike most about this product?
The mobile app could be better, but that's my only gripe, and it has improved over time.
What recommendations would you give to someone considering this product?
Go for it. They make the relatively difficult and time-consuming process of social media management as painless as possible.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Effective Service
Cons
- Leverages Incumbent Status
Brandon S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Sprout is a all-in-one tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
You can add multiple Facebook accounts for regional pages, Google My Business, TikTok, Instagram, Twitter, Pinterest, & LinkedIn (which a lot software disregards).
What is your favorite aspect of this product?
The ease of use for publishing like content across channels.
What do you dislike most about this product?
Reporting because the number are lower than natively
What recommendations would you give to someone considering this product?
Ultimately, SproutSocial is a great tool for brands or company managing a lot of channels and has a high publishing cadence.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
