What is SpyFu?
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
2
Since last award
90 Plan to Renew
6
Since last award
74 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SpyFu?
Pros
- Trustworthy
- Saves Time
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Auditing
Analytics and Reporting
Alerts
Local SEO
On-Page Tracker/Optimization
Content Optimization
Backlink Tools
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Business Value Created
Breadth of Features
Quality of Features
Vendor Support
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
SpyFu Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2021
The competitive analysis has been very helpful
Likeliness to Recommend
Pros
- Unique Features
- Respectful
- Security Protects
- Continually Improving Product
Cons
- Vendor's Interest First
Minak S.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Best & Amazing Easy to Use SEO Tool
Likeliness to Recommend
What differentiates SpyFu from other similar products?
SpyFu is an SEO and PPC competition intelligence tool. You may enter in a web address to view all of the keywords it ranks for the Google advertising it buys and its best rivals. You may also do in-depth keyword research. You can find the websites that sell it or rank for it, and all of them have a history to boot. It was a breeze to conduct keyword research. We've witnessed an increase in search engine traffic of over 20% in only four months. By doing much of our SEO work ourselves, we've saved huge amounts of money every year. Thanks to SpyFu, we're on track to stay significantly under budget for website expenses.
What is your favorite aspect of this product?
layout and choices for comparing my clients' enterprises with those of their competitors in the same sector. In the beginning, when I began to grasp the potential of SpyFu, I was amazed at how many local companies were using PPC ads. Knowing the ad spend market in a month was essential in calculating a reasonable price range. I utilize the insights to understand what's working for my companies, what's working for rivals (that I need to make work for me), and obtain improvement suggestions to make my PPC and SEO spend more successful.
What do you dislike most about this product?
I don't use Spyfu for this, however, they might enhance their keyword position reports by including white-labeled weekly rank changes that are sent to clients. Instead of conducting manual pulls, we'd like to be able to refer to rank increases at the conclusion of the term when generating baseline keyword scoring reports.
What recommendations would you give to someone considering this product?
This is a first-rate product. Thank you. Definitely, something I'd add to your toolbox if you're wanting to step up your SEO efforts. You'll want to put aside some time to learn the entire system. You'll be surprised at how comprehensive Spyfu is if you give it some time. I would highly suggest them to anybody contemplating using their products or services.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Kishan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Fantastic Digital Marketing Tool for SEO & PPC
Likeliness to Recommend
What differentiates SpyFu from other similar products?
The keyword research process has been a piece of cake. In just four months, search engine traffic has increased by more than 20%. A large portion of our SEO effort has been done internally, saving us billions of euros each month. Thanks to SpyFu, we should be able to stay inside our website expenditure budget. In order to remain ahead of the competition, we use SpyFu to keep tabs on some of our largest competitors. In this way, SpyFu differentiated from other similar products.
What is your favorite aspect of this product?
This is a wonderful piece of software. What I like most is how easy it is to get competitive data on a client's rivals to show them who's edging them out in the market. The structure and alternatives for doing a competitive study of other similar companies as my client's clients. In the early days of learning about SpyFu, it was amazing to see how many local businesses were running PPC ads. SpyFu allows you to observe what your competitors are doing on marketplaces such as Google PPC, and you may then take action. Advertising, particular keywords, and data are all displayed.
What do you dislike most about this product?
A lot of times, I feel that the data is distorted, especially when it comes to the Costs side of PPC. In certain cases, monthly costs might be very different from what a customer is currently paying, making it difficult to assess a competitor's advertising budget. There are times when tables or ad samples are cropped off, making it impossible to understand data or grasp the entire context of a certain situation.
What recommendations would you give to someone considering this product?
SpyFu has a unique benefit in that it allows you to compare your firm to your competitors and see what advertisements they are running. I highly suggest it. Brands with a national audience will benefit from this. Choose a local SEO tool if that's your area of expertise. For national campaigns and information gathering, SpyFu is a wonderful tool, but if you're not in that situation, look for another tool. In order to make sure that you have all of the data you need, I recommend using the free trial time to play around with the product and make sure you can set up all of the groups and keywords in each group that you want to track.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service