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SpyFu

SpyFu

Composite Score
7.4 /10
CX Score
7.4 /10
Category
SpyFu
7.4 /10

What is SpyFu?

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

Company Details


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Awards & Recognition

SpyFu won the following awards in the Search Engine Optimization category

SpyFu Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SpyFu.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

2
Since last award

90 Plan to Renew

6
Since last award

74 Satisfaction of Cost Relative to Value

6
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SpyFu?

4% Negative
12% Neutral
84% Positive

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Altruistic

Feature Ratings

Average 82

Keyword Research

89

Competition Analysis

87

Rank Tracking

84

Auditing

83

Analytics and Reporting

80

Alerts

77

Local SEO

76

On-Page Tracker/Optimization

75

Content Optimization

75

Backlink Tools

71

Vendor Capability Ratings

Average 79

Usability and Intuitiveness

83

Ease of Implementation

82

Ease of IT Administration

81

Business Value Created

81

Breadth of Features

80

Quality of Features

79

Vendor Support

78

Ease of Customization

76

Product Strategy and Rate of Improvement

75

Ease of Data Integration

74

Availability and Quality of Training

74

SpyFu Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2021

The competitive analysis has been very helpful

Likeliness to Recommend

8 /10

Pros

  • Unique Features
  • Respectful
  • Security Protects
  • Continually Improving Product

Cons

  • Vendor's Interest First

Minak S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Best & Amazing Easy to Use SEO Tool

Likeliness to Recommend

9 /10

What differentiates SpyFu from other similar products?

SpyFu is an SEO and PPC competition intelligence tool. You may enter in a web address to view all of the keywords it ranks for the Google advertising it buys and its best rivals. You may also do in-depth keyword research. You can find the websites that sell it or rank for it, and all of them have a history to boot. It was a breeze to conduct keyword research. We've witnessed an increase in search engine traffic of over 20% in only four months. By doing much of our SEO work ourselves, we've saved huge amounts of money every year. Thanks to SpyFu, we're on track to stay significantly under budget for website expenses.

What is your favorite aspect of this product?

layout and choices for comparing my clients' enterprises with those of their competitors in the same sector. In the beginning, when I began to grasp the potential of SpyFu, I was amazed at how many local companies were using PPC ads. Knowing the ad spend market in a month was essential in calculating a reasonable price range. I utilize the insights to understand what's working for my companies, what's working for rivals (that I need to make work for me), and obtain improvement suggestions to make my PPC and SEO spend more successful.

What do you dislike most about this product?

I don't use Spyfu for this, however, they might enhance their keyword position reports by including white-labeled weekly rank changes that are sent to clients. Instead of conducting manual pulls, we'd like to be able to refer to rank increases at the conclusion of the term when generating baseline keyword scoring reports.

What recommendations would you give to someone considering this product?

This is a first-rate product. Thank you. Definitely, something I'd add to your toolbox if you're wanting to step up your SEO efforts. You'll want to put aside some time to learn the entire system. You'll be surprised at how comprehensive Spyfu is if you give it some time. I would highly suggest them to anybody contemplating using their products or services.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Kishan K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Fantastic Digital Marketing Tool for SEO & PPC

Likeliness to Recommend

9 /10

What differentiates SpyFu from other similar products?

The keyword research process has been a piece of cake. In just four months, search engine traffic has increased by more than 20%. A large portion of our SEO effort has been done internally, saving us billions of euros each month. Thanks to SpyFu, we should be able to stay inside our website expenditure budget. In order to remain ahead of the competition, we use SpyFu to keep tabs on some of our largest competitors. In this way, SpyFu differentiated from other similar products.

What is your favorite aspect of this product?

This is a wonderful piece of software. What I like most is how easy it is to get competitive data on a client's rivals to show them who's edging them out in the market. The structure and alternatives for doing a competitive study of other similar companies as my client's clients. In the early days of learning about SpyFu, it was amazing to see how many local businesses were running PPC ads. SpyFu allows you to observe what your competitors are doing on marketplaces such as Google PPC, and you may then take action. Advertising, particular keywords, and data are all displayed.

What do you dislike most about this product?

A lot of times, I feel that the data is distorted, especially when it comes to the Costs side of PPC. In certain cases, monthly costs might be very different from what a customer is currently paying, making it difficult to assess a competitor's advertising budget. There are times when tables or ad samples are cropped off, making it impossible to understand data or grasp the entire context of a certain situation.

What recommendations would you give to someone considering this product?

SpyFu has a unique benefit in that it allows you to compare your firm to your competitors and see what advertisements they are running. I highly suggest it.  Brands with a national audience will benefit from this. Choose a local SEO tool if that's your area of expertise. For national campaigns and information gathering, SpyFu is a wonderful tool, but if you're not in that situation, look for another tool. In order to make sure that you have all of the data you need, I recommend using the free trial time to play around with the product and make sure you can set up all of the groups and keywords in each group that you want to track.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Effective Service

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