
What is SugarCRM?
At SugarCRM is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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94 Plan to Renew
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87 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 90%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SugarCRM?
Pros
- Caring
- Fair
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Account and Contact Management
Collaboration
Mobile
Activity and Workflow Management
Customer Service Management
Sales Management
Marketing Management
Telephony and Call Center Management
Quote Contract and Proposal
Analytics and Reporting
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
SugarCRM Screenshots
SugarCRM Downloads
SugarCRM Videos
Reinventing CRM: Let the Platform do the Work
SugarConnection 2019 Cireson | SugarCRM Event Takeaways
Star2Star and SugarCRM
Introducing High-Definition Customer Experience (HD-CX)
Sell ScreenShot_Victoria Tsai_laptop

SugarCRM Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
A CRM that does it it all for mid market business.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Jame J.
- Role: Operations
- Industry: Energy
- Involvement: End User of Application
Submitted May 2025
Comprehensive Flexibility with Learning.
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
Sugar CRM does not require high technical skills of the work with the programme since it has a friendly interface and convenient search options for users. It has strong connectivity features with other related applications that improve flexibility and effective interchange of data with other systems that are important for the functionality of business today.
What is your favorite aspect of this product?
The loyalty programme has many advantages, where the focus on the procedure of user customization is rather peculiar. It makes modifying the appearance and features realistic in order to make the users work in the most preferred area. It also enhances customer satisfaction and increases the chances of the application being used throughout different departments.
What do you dislike most about this product?
Some potential disadvantages of using the tool include that some users may consider its pricing model as relatively less affordable than other existing CRM solutions. It is always a more costly affair when it comes to such added features and customizations which can be considered less affordable by small and medium-sized enterprises looking for a CRM tool that will do the job without having to reach deep into their pockets.
What recommendations would you give to someone considering this product?
Spend some effort in training and hiring of people in that particular field. Education of these features as well as competencies of the application will increase the rate of utilization and the benefits derived from Sugar CRM, thus improving the overall management of customer relationships.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Ingrid N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing