
What is Tableau?
Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
Down
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 91%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboard
Data Exploration and Visualization
Data Connectors and Data Mashup
Collaboration
Operational Reporting Capabilities
BI Platform Administration
Self Service and Ad Hoc Capabilities
BI Security
Intelligent Alerts and Notifications
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Tableau Reviews

Gbadamosi D.
- Role: Finance
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Intuitive, But Room for More Automation
Likeliness to Recommend
What differentiates Tableau from other similar products?
Drag-and-drop interface makes it easy to create complex visualizations without coding.
What is your favorite aspect of this product?
The ability to quickly transform complex datasets into interactive, intuitive visualizations is incredibly powerful. The drag-and-drop interface makes it accessible for both beginners and advanced users, allowing for rapid prototyping and analysis. Additionally, the interactive nature of dashboards—where users can drill down and filter data in real-time—makes it an ideal tool for both exploratory data analysis and storytelling.
What do you dislike most about this product?
The one thing I dislike most about Tableau is its performance limitations with very large datasets. While it handles most data well, once you're working with millions of rows or complex calculations, the dashboard can slow down, especially if not optimized properly.
What recommendations would you give to someone considering this product?
Integrate with other tools. Tableau works well with various tools, like R, Python, and SQL databases. If you're looking to perform more advanced analysis or integrate with other enterprise systems, Plan your data model carefully. Tableau works best when you set up efficient data sources and use extracts (instead of live connections) where appropriate to enhance performance.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features

Deepanshu K.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Feb 2025
Powerful, but Needs Smarter AI & Collaboration
Likeliness to Recommend
What differentiates Tableau from other similar products?
Tableau stands out with its user-friendly interface, powerful data visualization, and robust analytics. It excels in drag-and-drop functionality, real-time data processing, and interactive dashboards. Unlike competitors, it offers strong AI-powered insights, broad data connectivity, and deep customization without requiring extensive coding.
What is your favorite aspect of this product?
Tableau's interactive and intuitive data visualization is its best aspect. The drag-and-drop interface, real-time analytics, and seamless data integration make it easy to uncover insights quickly, even for non-technical users.
What do you dislike most about this product?
Tableau's biggest drawback is its high cost and steep learning curve for advanced features. Additionally, limited real-time collaboration and rigid formatting options can be frustrating for users who need more flexibility.
What recommendations would you give to someone considering this product?
Try the Free Version First – Use Tableau Public or a trial to see if it fits your needs. Invest Time in Learning – Take online courses to master advanced features. Check Compatibility – Ensure your data sources integrate well with Tableau. Consider Pricing – Evaluate costs vs. alternatives like Power BI. Explore Automation – Use calculated fields & AI insights to maximize efficiency.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Kimberly O. O.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Flexible Tool but Costly and Requires Fine-tuning
Likeliness to Recommend
What differentiates Tableau from other similar products?
It’s popularly known for its advance customizable visualizations compared to Power BI, as well its dynamic real-time filtering to present data effectively
What is your favorite aspect of this product?
It’s provides great interactive visualization that makes data easy to understand, its AI powered analytics make a data exploration effortless, that’s a good feature if you’d ask me.
What do you dislike most about this product?
Tableau in comparison to its competitors is expensive, the licensing fee for large teams makes scaling up a challenge, Sharing reports within tableau comes at an extra cost
What recommendations would you give to someone considering this product?
Firstly, because Tableau is more expensive, it is important to evaluate licensing options. Secondly, consider deployment options because tableau server provides control but requires IT support for installation and maintenance easy to
Pros
- Enables Productivity
- Efficient Service
- Respectful
- Altruistic