
What is Tableau?
Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
Down
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 91%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tableau?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboard
Data Exploration and Visualization
Data Connectors and Data Mashup
Collaboration
Operational Reporting Capabilities
BI Platform Administration
Self Service and Ad Hoc Capabilities
BI Security
Intelligent Alerts and Notifications
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Tableau Reviews

Ivanka S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2025
In my opinion, the most comprehensive BI software.
Likeliness to Recommend
What differentiates Tableau from other similar products?
Tableau's AI recommendations and in-product guide, has reduced the amount of time I spend analyzing data. Minor repetitive tasks are automated , and I am able to.generate descriptions for tables and data sources, using basic natural language prompts.
What is your favorite aspect of this product?
The interactive nature of Tableaus dashboard has been impressive . Makes it easier to identify basic trends in my data at a glance. Tableau's ability to preset filter recommendations when analyzing data , helps improve the quality of my visualizations and helps save time in the process.
What do you dislike most about this product?
The higher the volume of data and customizations , the higher the time it takes for my Tableau dashboard or chart to load. I wish visualization properties are retained in full when I export data out of Tableau.
What recommendations would you give to someone considering this product?
For me , it is the best Business Intelligence software for all aspects of data visualizations and to an extent, data analysis.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features

Virginia O.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2025
Almost an effortless experience, using Tableau.
Likeliness to Recommend
What differentiates Tableau from other similar products?
Tableau embeds transparent AI into its platform and for a user like me, this is a plus . A result of this has been faster visualization and analysis on Tableau and also important, is how easily I now introduce predictive modeling into my data analysis processes without needing to rely on writing code.
What is your favorite aspect of this product?
The best thing about Tableau is its smooth connection with a variety of data sources and its easy to use interface. Its set of advanced customization and visualization options are other things to cherish about Tableau.
What do you dislike most about this product?
When used for advanced analysis, certain features can get easily overwhelming for a beginner user. There is the tendency for Tableau to lag as well, when working with a large selection of customization options.
What recommendations would you give to someone considering this product?
Even for beginner users, I will still recommend Tableau. It just has the most in-depth visualization options of any alternatives I have tried . Tableaus unique integration with leading CRMs is a plus .
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects

Wyatt C.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2025
Versatile Analytics Platform
Likeliness to Recommend
What differentiates Tableau from other similar products?
Another difference is Tableau’s commitment to data narrative. The service has features such as Story Points that let you build guided, immersive stories from your data. This means delivering insights not just through dashboards but using user storytelling to craft engaging data stories that take viewers through a sequence of visualizations and explanations making complex data more accessible and useful to decision makers.
What is your favorite aspect of this product?
I like that Tableau also cares about creating a supportive user base. This Tableau Public community where you can post and explore visualizations from other people is a phenomenal learning and inspiration hub. All of this knowledge sharing, along with user conferences and ongoing online forums, creates a knowledge-sharing ecosystem that keeps pushing the boundaries of what’s possible with data visualization.
What do you dislike most about this product?
Tableau’s data governance and security policy needs to be improved. While the platform is basic security, fine-grained access controls are difficult to implement in large companies with complex data architectures. User and data security management across different dashboards and data points can be a tiresome and time-consuming exercise. This can lead to security holes or granular access policies that restrict collaboration and sharing within an enterprise.
What recommendations would you give to someone considering this product?
You’ll need to take time to consider your company’s data infrastructure and integration needs. The easiest way for Tableau to integrate is with clean, structured data sources. If your data are distributed across different systems or needs a significant amount of preprocessing, you might need to invest in other ETL (Extract, Transform, Load) tools or data prep products to really take advantage of Tableau. Think about piloting with a portion of your data to test how Tableau interacts with your current systems and workflows before deploying at scale.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing