TapClicks Marketing Operations Platform
What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Maria B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Improves the visibility and impact of campaigns
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
I believe that the tool stands out because it addresses the business problems of lack of visibility and coordination in marketing campaigns. I have tested and evaluated other products such as, but we chose TapClicks for its greater degree of customization and real-time tracking capabilities, in addition to its seamless integration with multiple marketing platforms
What is your favorite aspect of this product?
I like it because it allows you to optimize marketing operations, improve efficiency and make more informed decisions thanks to its extensive set of tools. Also having as a plus an advanced automation system for reporting and analysis, allowing us to optimize the performance and efficiency of our digital marketing strategies
What do you dislike most about this product?
Slight drawbacks to the advanced report customization, I might also add that it is less suitable for companies with basic marketing needs that do not require a lot of analysis and tracking
What recommendations would you give to someone considering this product?
TapClicks Marketing Operations Platform has been an invaluable tool in optimizing our marketing operations and improving efficiency in our campaigns. I would recommend this software to any company looking to maximize their digital marketing performance
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Lisa H.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Advanced Marketing Integrations
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
It is a tool to create detailed reports on the commercial processes, this also focuses on the possibility and something that I think stands out is that it can easily be established in the finance or marketing sectors because it shows quite complete reports that help the operations in both areas
What is your favorite aspect of this product?
What I like is that its capabilities in marketing areas are very well designed. It allows sales to be many more and processes to reach ideal customers, allowing them to see what customers are looking for and creating a database that improves campaigns, campaigns that in turn can be analyzed from your system.
What do you dislike most about this product?
The tool works as it should, I can't find anything negative to contribute from my experience
What recommendations would you give to someone considering this product?
It allows you to have complete customer data quality, is quite accessible and even offers a trial version where it is possible to get to know it in order to work with it in the best way.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bethany I.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Well-balanced social marketing
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
Without a doubt, the program has provided us with specialized attention in the field of digital advertising. We have been able to highlight the importance of sales funnels by including them in all relevant online policies and tools. TapClicks has provided us with an excellent illustration of how to make money in the digital age. It has allowed us greater freedom in displaying content, which in turn has strengthened our marketing efforts. It is critical to run a successful campaign that makes people feel comfortable.
What is your favorite aspect of this product?
TapClicks is one of the best programs I have ever used and one of the main reasons I have been so successful in marketing and sales. With its help, I have been able to reach people all over the world in a simple way that serves a wide range of purposes. At this rate, other apps will have to try harder just to keep up with the number of attempts to use TapClicks as a target. It's not difficult at all, which makes it that much more tempting, and the price is great, but the main reason I recommend the app is because of how easy, straightforward, and functional it is.
What do you dislike most about this product?
I don't like the slowness of the support team; they need to work faster.
What recommendations would you give to someone considering this product?
TapClicks is great for creating client dashboards, and I recommend it to agencies that use many platforms. If a company doesn't use any add-on services, they are being unprofessional. For companies that work with a wide variety of vendors, the API connectivity is invaluable.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
