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What is Terminus Platform?
The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
96 Plan to Renew
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Terminus Platform?
Pros
- Caring
- Saves Time
- Respectful
- Fair
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Account-Based Advertising
Personalization/Audience Targeting
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Team Alerts
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Vendor Capability Ratings
Availability and Quality of Training
Vendor Support
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Terminus Platform Reviews
John M.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Ferocious with revenue analytics.
Likeliness to Recommend
What differentiates Terminus Platform from other similar products?
Effectiveness with determining which user account is able to be converted into a opportunity. Exquisite with segmentation of user account based of audiences. Great with matching leads to accounts for marketing. Customer support is amazing.
What is your favorite aspect of this product?
Efficiency with account identifications by segmentation. Great with lead tracking and account management. Reliable with revenue analytics for the sales teams.
What do you dislike most about this product?
Exquisite for ease of integration with CRMs.
What recommendations would you give to someone considering this product?
Spectacular with ease of intergration with CRM. Excellent with transparent view of programs that generate revenue. Reliable with measurements of performance of programs based on audiences. Simplicity with creating custom reports.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
![](https://cdn.softwarereviews.com/production/profile_image/2058171/original/2058171.jpg?1685204140)
Dominik E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2023
The unfair advantage for integrated revenue teams
Likeliness to Recommend
What differentiates Terminus Platform from other similar products?
The UX stands out and in my opinion trumps other competing solutions. Ability to enable sales folks to use it, either in platform or directly in the CRM. Also, the reporting functionality was very easy to set up and gained some valuable insight into multitouch attribution. It pivoted our internal thinking on how to market products and how we'd be using the sales team.
What is your favorite aspect of this product?
The intent engine and the account overview. It's great to also set up different profiles which may be suitable for customers with multiple products.
What do you dislike most about this product?
At times the refresh of the intent data which I would have liked with an increased cadence. At the time there was no `microsoft teams integration.
What recommendations would you give to someone considering this product?
This is the product solution to get after you've crossed the first stage of ABM adoption within the business. Using the tool however won't solve internal alignment issues, get this first, although Terminus is a great supporter and even organised some sales workshops.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
![](https://cdn.softwarereviews.com/production/profile_image/2016099/original/2016099.jpg?1677783483)
Syed Waqqas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates Terminus Platform from other similar products?
They have a great support team.
What is your favorite aspect of this product?
The data studio where I specify my targeting.
What do you dislike most about this product?
No way to see the list size when making a campaign.
What recommendations would you give to someone considering this product?
Utilize their re-marketing and LinkedIn features.
Pros
- Trustworthy
- Efficient Service
- Caring
- Respectful