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Twilio

Twilio MessagingX

Composite Score

8.2 /10

CX Score

7.9 /10

52 Reviews Write a Review

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative

3% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 87

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 89

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Livia T.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

We are achieving deeper customer engagement.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio stands out from similar products in many ways. Some of which includes its pay per use payment plan and custom analytics which enable the tracking of vital data like real time delivery status for marketing messages. Its data segmentation capabilities is another area where Twilio leaves the competition behind.

What is your favorite aspect of this product?

Twilio Messaging X utilizes artificial intelligence ( AI ) provisions, to enhance messaging reach and effectiveness. By so doing, fraudulent traffic is automatically identified and blocked, while messaging routes are optimized. It also helps to extract important customer data from inward (incoming ) Twilio messages to curate personalized recommendations that helps engage with customers effectively.

What do you dislike most about this product?

Honestly, I am just satisfied with Twilio messaging X and what it has offered my team in terms of helping to deliver marketing messages , in the form of conversational chat, mms and sms across our chosen messaging channels , whether it be Facebook messenger or Whatsapp.

What recommendations would you give to someone considering this product?

On a personal level, I like that Twilio provides a pay per use pricing structure. This has ensured that teams are able to make use of Twilio messaging X without being locked into long term contracts.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Masika J.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Twilio MessagingX Is an Excellent Product

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio MessagingX has powerful capabilities. Moreover, Twilio MessagingX is easy to implement.

What is your favorite aspect of this product?

I like the ease of use of Twilio MessagingX. Twilio MessagingX makes massaging smooth.

What do you dislike most about this product?

I do not dislike Twilio MessagingX at all.

What recommendations would you give to someone considering this product?

I highly recommend Twilio MessagingX.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Melissa M.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Ideal business text messaging service.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Being able to reach customers on their most preferred messaging channel or app differentiates Twilio messaging from every similar messaging product. Using Twilio for triggered, automated messaging leaves us spoilt for choice , as we are able to initiate communication with customers and target sales prospects across multiple messaging platforms at once. Thereby, improving the effectiveness of our marketing engagement efforts.

What is your favorite aspect of this product?

Twilio supports both one-way transactional messaging and two-way conversational messaging . This provides my team with a lot of flexibility when it comes to engaging target marketing audience through text message styled communication.

What do you dislike most about this product?

Twilio does not provide adequate analytical or visualization data on patterns of engagement , as it concerns how customers and target recipients. Interact with the marketing text messages we send to them .

What recommendations would you give to someone considering this product?

For teams looking to move beyond traditional email marketing , into text message marketing, Twilio is a strong software to consider.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Latest Research

Twilio MessagingX

What is Twilio MessagingX?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

90 Likeliness to Recommend

91 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Livia T.

We are achieving deeper customer engagement.

Likeliness to Recommend

Pros

Masika J.

Twilio MessagingX Is an Excellent Product

Likeliness to Recommend

Pros

Melissa M.

Ideal business text messaging service.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Text Messaging

Application Integration

Communication Archive

Opt-in

Scheduled Messaging

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration