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Validity

Validity DemandTools

Composite Score
7.8 /10
CX Score
7.9 /10
Category
Validity DemandTools
7.8 /10

What is Validity DemandTools?

Validity DemandTools is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably. Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business.

Company Details


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Awards & Recognition

Validity DemandTools won the following awards in the Data Quality category

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Validity DemandTools Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Validity DemandTools.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Validity DemandTools?

0% Negative
1% Neutral
99% Positive

Pros

  • Performance Enhancing
  • Saves Time
  • Enables Productivity
  • Unique Features

Feature Ratings

Average 86

Record Deduplication

90

Data Monitoring and Administration

87

Data Matching

87

Record Management

86

Data Cleansing

86

Data Source Connectivity

86

Data Enrichment

86

Data Profiling

85

Usability

85

Data Integrity

85

Reporting Components

84

Vendor Capability Ratings

Average 81

Quality of Features

87

Business Value Created

86

Ease of Implementation

84

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

81

Vendor Support

81

Ease of Customization

80

Availability and Quality of Training

80

Ease of Data Integration

80

Usability and Intuitiveness

74

Validity DemandTools Reviews

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Mar 2021

Easy setup! Keeps data clean and enriched.

Likeliness to Recommend

10 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Slower Product Innovation

Beth F.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Great capabilities but really needs an updated UI!

Likeliness to Recommend

10 /10

What differentiates Validity DemandTools from other similar products?

Demand tools is an incredibly powerful tool and a rather inexpensive price that can really help administrators and power users manage data. No matter what data collection routines and rules you put in place, the data just isn't going to cleanse itself. Having this tool handy when you want to swap out on value for another puts those capabilities into the hands of the end user instead of our 1 single admin. If you are still use data uploaded (does that even exist), it's time for an upgrade.

What is your favorite aspect of this product?

The deduplication feature is hands down my favorite. I built out multiple levels of scenarios and hand them over to be executed by a data entry person. Level 1 -clear match, automatically de-dupe! Level 2 - strong match - eyeball the records in the grid and you will be able to quickly pick the master record. Level 3: Possible match, may need to actually go into Salesforce to determine whether to merge! The best part is that YOU determine what your rules are. You build rules for matching, rules for dynamically determining the master record, as well as the ability to manually determine master.

What do you dislike most about this product?

The UI on this needs serious updating. The power behind the product is there - but it can be hard to train people to use it to it's full potential because of the UI. I hope it gets a facelift soon!

What recommendations would you give to someone considering this product?

Take it for a spin, get a trial and talk to a rep. Every time I talk to a rep, they are wonderful. Not pushy sales people and they will just tell you if there is a better way to accomplish something. I've been using this tool for years and I would not want to manage an org without it. Trust your power users and push some data administration tasks out to the masses!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Slower Product Innovation
  • Charges for Enhancements

Meredith S.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2021

Great tool for technically inclined end users

Likeliness to Recommend

10 /10

What differentiates Validity DemandTools from other similar products?

The matching abilities are great, and the option to automate on a VM is a really nice feature

What is your favorite aspect of this product?

Being able to create different scenarios that work together to insure the highest level of deduplication, along with the ability to automate the scenarios running with Jobs Builder

What do you dislike most about this product?

The biggest struggle is training end users. It would be helpful if there was a more intuitive way to run a scenario for end users, rather than having to teach them to click forward on several steps without touching anything. Also, it would be nice to provide an error log to be delivered to IT anytime an error popped up. Errors frequently popped up anytime a new field was added to our Salesforce platform.

What recommendations would you give to someone considering this product?

To have IT set it up and set up automation, and only have functional users use it for duplicates that cannot be done on an automated basis.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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