What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
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1
Since last award
91 Plan to Renew
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3
Since last award
84 Satisfaction of Cost Relative to Value
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2
Since last award
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 81%
- Conflict Resolution:
- 87%
- Strategy & Innovation:
- 87%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Standard Templates
Social Media Integration
Web Publishing Capabilities
Management Interface
Content Workflow Management
Content Repository
Content Security
Translation Facilitation
E-Commerce Integration
Multi Channel Support
Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Ease of Customization
Quality of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
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Wix Reviews
Eyimofe O.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted May 2025
Wix Makes Web Design Easy,
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix sets itself apart through its intuitive drag-and-drop interface, making it ideal for beginners or non-coders. Unlike competitors like WordPress (which may require plugins and technical skills), Wix allows users to build and launch visually appealing websites quickly with: AI-driven design assistance (Wix ADI) that auto-generates websites based on your input.
What is your favorite aspect of this product?
My favorite aspect of Wix is its user-friendly drag-and-drop interface that allows you to build beautiful, fully functional websites without any coding knowledge. The Wix ADI (Artificial Design Intelligence) tool is particularly impressive for beginners, as it generates a personalized website based on simple inputs.
What do you dislike most about this product?
One of the main drawbacks of Wix is that it can feel restrictive in terms of flexibility and scalability as your business grows. While it’s great for beginners, once you need more advanced features or customization, Wix can fall short in comparison to other platforms like WordPress or Webflow. Some specific limitations include: Limited template customization beyond what is offered in the drag-and-drop editor.
What recommendations would you give to someone considering this product?
If you're considering Wix for building your website, especially for a business like a solar brand, here are some key recommendations: Start with the Wix ADI Tool for a quick, guided website setup. It's perfect if you're on a tight budget or have no web development experience.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Odey C.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2025
Excellent software
Likeliness to Recommend
What differentiates Wix from other similar products?
It’s intuitive drag and drop builder feature especially
What is your favorite aspect of this product?
The drag and drop builder feature
What do you dislike most about this product?
I like everything about the product
What recommendations would you give to someone considering this product?
If you want to try this product please go ahead with it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Igbogbayi S.
- Role: Consultant
- Industry: Consulting
- Involvement: Initial Implementation
Submitted May 2025
It’s was amazing and exciting
Likeliness to Recommend
What differentiates Wix from other similar products?
Their stranded features and easy to read and friendly interface and selection for editing
What is your favorite aspect of this product?
The ability to access unique features with a free account
What do you dislike most about this product?
I have no dislike because it’s actually delivered great feature
What recommendations would you give to someone considering this product?
To make use of their free category features and to subscribe to the paid function to benefit more tools
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
