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Wix.com

Wix

Composite Score

8.7 /10

CX Score

8.8 /10

220 Reviews Write a Review

What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2024 Emotional Footprint Champion

Latest Award, 2024

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

Down 3
Since last award

84 Satisfaction of Cost Relative to Value

Down 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 82%
Conflict Resolution:: 87%
Strategy & Innovation:: 87%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 83

Standard Templates

Social Media Integration

Web Publishing Capabilities

Content Workflow Management

Management Interface

Content Repository

Content Security

Translation Facilitation

E-Commerce Integration

Multi Channel Support

Analytics and Reporting

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Also Featured in...

AI Graphic Design

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Wix Reviews

Eyimofe O.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Wix Makes Web Design Easy,

Likeliness to Recommend

10 /10

What differentiates Wix from other similar products?

Wix sets itself apart through its intuitive drag-and-drop interface, making it ideal for beginners or non-coders. Unlike competitors like WordPress (which may require plugins and technical skills), Wix allows users to build and launch visually appealing websites quickly with: AI-driven design assistance (Wix ADI) that auto-generates websites based on your input.

What is your favorite aspect of this product?

My favorite aspect of Wix is its user-friendly drag-and-drop interface that allows you to build beautiful, fully functional websites without any coding knowledge. The Wix ADI (Artificial Design Intelligence) tool is particularly impressive for beginners, as it generates a personalized website based on simple inputs.

What do you dislike most about this product?

One of the main drawbacks of Wix is that it can feel restrictive in terms of flexibility and scalability as your business grows. While it’s great for beginners, once you need more advanced features or customization, Wix can fall short in comparison to other platforms like WordPress or Webflow. Some specific limitations include: Limited template customization beyond what is offered in the drag-and-drop editor.

What recommendations would you give to someone considering this product?

If you're considering Wix for building your website, especially for a business like a solar brand, here are some key recommendations: Start with the Wix ADI Tool for a quick, guided website setup. It's perfect if you're on a tight budget or have no web development experience.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Unique Features

Odey C.

Role: Operations
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Excellent software

Likeliness to Recommend

10 /10

What differentiates Wix from other similar products?

It’s intuitive drag and drop builder feature especially

What is your favorite aspect of this product?

The drag and drop builder feature

What do you dislike most about this product?

I like everything about the product

What recommendations would you give to someone considering this product?

If you want to try this product please go ahead with it

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Igbogbayi S.

Role: Consultant
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2025

It’s was amazing and exciting

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

Their stranded features and easy to read and friendly interface and selection for editing

What is your favorite aspect of this product?

The ability to access unique features with a free account

What do you dislike most about this product?

I have no dislike because it’s actually delivered great feature

What recommendations would you give to someone considering this product?

To make use of their free category features and to subscribe to the paid function to benefit more tools

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Latest Research

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

91 Plan to Renew

Down 3 Since last award

84 Satisfaction of Cost Relative to Value

Down 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Wix?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Wix Reviews

Eyimofe O.

Wix Makes Web Design Easy,

Likeliness to Recommend

Pros

Odey C.

Excellent software

Likeliness to Recommend

Pros

Igbogbayi S.

It’s was amazing and exciting

Likeliness to Recommend

Pros

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Title

Down 3
Since last award

Down 2
Since last award

Feature Ratings

Standard Templates

Social Media Integration

Web Publishing Capabilities

Content Workflow Management

Management Interface

Content Repository

Content Security

Translation Facilitation

E-Commerce Integration

Multi Channel Support

Analytics and Reporting

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Ease of Customization

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training