What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
94 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Repository
Management Interface
Standard Templates
Social Media Integration
Web Publishing Capabilities
Content Security
Translation Facilitation
Analytics and Reporting
Digital Asset Management
Multi Channel Support
E-Commerce Integration
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Ease of Customization
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Wix Reviews
Camilo D.
- Role: C-Level
- Industry: Consulting
- Involvement: Vendor Management and Renewal
Submitted Apr 2021
Has improved, still needs work
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix has evolved positively over the years. Contrary to others, it wasn't stagnant and approached the SPA/Headless approach pretty quickly as it kicked in,. Much faster than WordPress to adopt new technologies, I think that's what keeps them afloat.
What is your favorite aspect of this product?
Speed. I used it for a client of mine and I was amazed and how they improved on speed once they migrated from the traditional (separate context) approach to a SPA/headless one. Plenty of templates can get you started in no time. SEO is also pretty good.
What do you dislike most about this product?
It's still Wix, after all. Some of the templates are (still) very unprofessional and not really usable in a business context. Also, it doesn't have as many customizable features as the competition and it still feels like an archaic way of organizing content.
What recommendations would you give to someone considering this product?
Wix is great for starters, but it's 2021 and we have moved away from websites. If you definitely need one to build one, you might be better served by a JAMstack option, as this will provide you a superior UX and you will have control of everything, If you can't afford that, then you probably don't need a website. But if you insist, then you might want to try Wix. It's not bad per see, it's just that their approach is too ancient for the times we are living on (in the TikTok era, you can't expect users to spend minutes looking at your text-based content).
Pros
- Reliable
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Cons
- Commodity Features
Pavel S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Extremelly easy to use, but very pricey.
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix is super user-friendly and easy to use. You need minimal skills to work with it.
What is your favorite aspect of this product?
It has good templates for all business arease, so you can easily choose required template and customize it in a few moments.
What do you dislike most about this product?
It is very privey and channel management providers are limited.
What recommendations would you give to someone considering this product?
If you don't have experience with web-sites, but you want to build your own ,then Wix should fit you. You can save money on professional web-master, but you have to pay a lot for Wix license.
Pros
- Effective Service
- Inspires Innovation
- Caring
- Saves Time
Cons
- Vendor Friendly Policies
- Less Fair
- Vendor's Interest First
Benjamin-Leon K.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Easy to use web design for everyone.
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix is a great start for making your first website without coding experience. Drag and drop your premade elements into your Canvas and start building your website for your business. It is super easy to use and easy to understand. Most Systems don't have such a unique feature for building a website in under 10 minutes.
What is your favorite aspect of this product?
I personally love the drag and drop feature and building a website in like under 10 minutes. For business that need a website or online-shop right now, wix.com is the place to go.
What do you dislike most about this product?
With great drag and drop comes a limited customization. There are many premade assets that you can use, but they all are limited in their customization. Unfortunately there is no custom code integration that you can use or even customize the source code.
What recommendations would you give to someone considering this product?
I would recommend Wix for getting you started in the very basics of web design. For more professional use you should build your website on CMS like WordPress or Webflow with more possibilities. For a quick personal Website it is a great tool and I would recommend it to everyone!
Pros
- Trustworthy
- Inspires Innovation
- Transparent
- Continually Improving Product
Cons
- Commodity Features
- Vendor's Interest First
