
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Xero.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
Up
1
Since last award
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 87%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Reconciliation
Integration APIs
Cash Flow Management
Cost Revenue Tracking
Budgeting Forecasting
Project Accounting
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews
Vinay K.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2024
Making your bookkeeping easy with xero
Likeliness to Recommend
What differentiates Xero from other similar products?
Its dashboard is quite attractive and main thing is it is easy to use.
What is your favorite aspect of this product?
Its reconciliation features with bank is lovable
What do you dislike most about this product?
Sometimes i want to customise some reports but xero not allowed it
What recommendations would you give to someone considering this product?
Hey if you are a small to medium business or you are providing bookkeeping services related to small organisation then you can definitely use this it is easy to use and quite cheaper then other apps.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity

Vinay K.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
The king of All bookkeeping softwares
Likeliness to Recommend
What differentiates Xero from other similar products?
Reports are very neat and clean, i can select the reports as per applicable reporting framework.
What is your favorite aspect of this product?
I love all the things but one thing i mostly like is its reconciliation function.
What do you dislike most about this product?
No dislike but only suggestion that cost is high
What recommendations would you give to someone considering this product?
If you are a small business owner or you are a accountant who do the bookkeeping you can definitely use this over other product it is reliable and efficient .
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features

Samuel K.
- Role: C-Level
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2024
handle invoicing and payments seamlessly
Likeliness to Recommend
What differentiates Xero from other similar products?
What sets Xero apart from other similar products is its user-friendly design and strong integration capabilities
What is your favorite aspect of this product?
I always have a clear picture of my business’s financial health
What do you dislike most about this product?
It took me a bit of time to get fully comfortable with all its features.
What recommendations would you give to someone considering this product?
spend some time with their tutorials and support resources to get the most out of it. Overall, it’s a powerful tool if you’re ready to invest the time and money.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing