What is Yext?
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
90 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Yext?
Pros
- Security Protects
- Saves Time
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Analytics
Audio and Video Analytics
AI/Machine Learning
Advanced/Faceted search
Social Network Awareness
Multi Format Support
User interface for search/retrieval
Processing and Indexing
Results Sorting
Content Aggregation
Search Query Parsers
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Availability and Quality of Training
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Yext Reviews
Travis W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Jan 2022
Market leader for this technology.
Likeliness to Recommend
What differentiates Yext from other similar products?
Breadth of publishers within their network, ease of data management and the speed at which information changes are propagated to their publisher network.
What is your favorite aspect of this product?
Ease of data management. I am in this tool very frequently to make changes to our businesses and their information, Yext's platform makes it easy to look up data, make changes in bulk or to individual businesses and ability to support new data features (Yext is on top of GMB updates).
What do you dislike most about this product?
Accountability for data accuracy. Yext assumes their product's ability to propagate the accurate information within their platform is 100%, but the reality is that this is never the case. I do believe Yext has gotten better about this over the years (as I have worked with them for over 5 years), but there is room for improvement. The burden of checking for data accuracy and to some extent managing those changes will sometimes fall on the client, which for enterprise organizations can pose a significant cost/challenge.
What recommendations would you give to someone considering this product?
Yext is an incredibly powerful tool and I have yet to see another competitor who is as effective at managing business data at scale across as large a network of publishers. I recommend users become very familiar with the platform, this will help you to best leverage the parts of the platform that excel and understand where the platform may fall short and require auditing. Overall I am very happy with Yext as an enterprise level user, however there are other similar tools which may be as effective and cheaper for a business with only a handful of locations (especially if the businesses' information rarely changes).
Pros
- Enables Productivity
- Saves Time
- Performance Enhancing
- Trustworthy
