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Use this persona template to identify key customer personas for e-commerce and other channels.
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Customers expect to transact with you in the channels of their choice: create a cohesive omnichannel framework that supports the right transactions through the right...
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Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...
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Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope...
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Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...
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Adobe and ServiceNow are partnering to improve customer service and experience management. This reflects ServiceNow’s strategy to expand beyond ITSM, but this space will...
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Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...
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Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Read this Executive Brief to understand how to turbocharge your company’s marketing capabilities with a marketing management suite.
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A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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