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Build IT Capabilities to Enable Digital Marketing Success Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
Digital Marketing Capability Builder Tool This tool precisely determines and prioritizes the digital channels that your organization should and will pursue. It then identifies the IT capabilities that your...
Digital Marketing Communication Deck Use this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a...